BENETEAU, the world-renowned yacht builder, and Alpine, the high-end sports speciality brand and home of the BWT Alpine Formula One Team, have announced an exciting new collaboration. This partnership aims to enhance both brands’ shared commitment to innovation through cutting-edge design and unparalleled quality. With over two centuries of combined legacy under the French tricolour banner, Alpine and BENETEAU are set to redefine luxury and sports design, paving the way for a new generation of thrill-seekers who value exceptional style and performance.
At the heart of this co-branding initiative lies a shared dedication to excellence and a bold vision for the future. This partnership will offer exclusive benefits to Alpine and BENETEAU owners and distributors, including access to special events and unique offers. Additionally, it will extend into the Alpine Cars and BENETEAU product ranges, with limited-edition collaborations to be unveiled later this year.
The BWT Alpine Formula One Team is spearheading this collaboration, whose motorsport expertise and drive for success align seamlessly with BENETEAU’s ambition to innovate and lead in the yachting industry. As a global leader in yacht building, BENETEAU has invested in a groundbreaking new range that complements Alpine’s automotive achievements. Together, these two icons of French ingenuity aim to set new benchmarks in their respective fields, blending technological prowess with a design-oriented philosophy.
This dynamic partnership between Alpine and BENETEAU embodies the best of French innovation and craftsmanship. Together, they are poised to redefine luxury, performance, and design, delivering groundbreaking experiences for their global audiences.
