Glenmorangie, the distinguished Highland single-malt Scotch whisky, proudly announces its new role as the Official Whisky of Formula 1. This groundbreaking alliance is part of a wider, decade-long collaboration between LVMH and Formula 1, bringing together two global icons renowned for precision, innovation, and excellence.
The partnership was unveiled with a touch of humour and style by actor Harrison Ford, star of Glenmorangie’s campaign Once Upon a Time in Scotland. In a short film, Ford offers a single, understated word of approval: “Nice”, setting the tone for a collaboration rooted in both character and craftsmanship.
With a heritage dating back over 180 years, Glenmorangie is celebrated for its exceptionally smooth, flavour-rich whisky, produced in Scotland’s tallest copper stills and matured in some of the world’s finest oak casks. Like Formula 1, the brand is driven by a bold spirit of innovation and a commitment to pushing boundaries.
Throughout the 2025 Formula 1 season, Glenmorangie will bring the partnership to life with a series of immersive, fan-focused experiences. The journey begins at the FORMULA 1 QATAR AIRWAYS BRITISH GRAND PRIX 2025 at Silverstone — the site of the sport’s inaugural race in 1950 — where guests can enjoy signature Glenmorangie cocktails and step inside the iconic Eagle Speedster Jaguar E-Type featured in the brand’s campaign.
Caspar MacRae, President and CEO of Glenmorangie, shared his excitement:
“I am thrilled to launch Glenmorangie’s landmark collaboration with Formula 1 – the pinnacle of motor racing. Together, we take pride in our heritage and share an unstoppable ambition to reach ever greater heights of excellence.”
READ MORE: Robin Fenwick: F1 is the best sport for commercial sponsorship
Emily Prazer, Chief Commercial Officer of Formula 1, added:
“As part of our 10-year partnership with LVMH, we are delighted to welcome Glenmorangie from the Moët Hennessy Maisons collection as the Official Whisky of Formula 1. With shared values of tradition, refinement, and innovation, this collaboration begins at Silverstone and will inspire fans across the globe.”
This partnership celebrates not only the mastery and imagination behind Glenmorangie and Formula 1 but also invites fans worldwide to experience a shared journey of performance, elegance, and the art of living well.
