Inside Formula 1: Business. Lifestyle. Power.
How Online Gaming Is Transforming Motorsport Sponsorships
The intersection of motorsport and online gaming is creating new sponsorship opportunities that are reshaping the industry. As these two worlds converge, they offer innovative ways to engage fans and enhance their experience. The motorsport industry is witnessing a significant…
What You Need to Consider When Dealing With a Car Accident Lawyer in Your Area
Have you been in a car accident and confused about how to select a lawyer? More than 18,720 people were killed in motor vehicle accidents alone in 2024, according to the latest NHTSA numbers; having a good attorney isn’t enough…
Mercedes-AMG PETRONAS F1 Team to Celebrate PETRONAS’ 50th Anniversary with a Striking One-Off Livery
The Mercedes-AMG PETRONAS F1 Team will mark PETRONAS’ 50th Anniversary by running a striking livery at this weekend’s Singapore Grand Prix. This striking livery forms just one part of a week of celebrations involving the team’s Title and Technical Partner.…
Meet the five thrilling new sponsors accelerating into Formula 1
With the sport’s rising popularity, Formula 1 is the place to be. It is where all the big companies want to be present, and all sponsors want to be showcased. Several huge sponsorship deals have been signed recently. Paddock Magazine…
Fernando Alonso fuels the potential of the Spanish market in Formula 1
Sebastian Vettel surprised the whole F1 world by announcing his retirement on July 28th, and from that moment, several names of his potential replacement filled headlines and news, yet few expect that name to be the two-time world champion: Fernando…
Enrico Zanarini talks about the secret of successful marketing in 2022
Paddock Magazine had the chance to speak with Enrico Zanarini, founder and CEO of Media and Sports Management (MSM). Enrico is a real specialist when it comes to driver management and sponsorship deals. Click here to subscribe to our print edition!…
Five reasons why Formula 1 is on the way up
Two years ago, for obvious reasons, the world faced one of the most challenging periods of recent history, COVID-19. A pandemic that halted our lives and had a severe impact on the sports industry. Once the first restrictions were lifted…
The coolest and most interesting sponsorship deals in F1 history
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.…
Logistics, Formula 1 and Ferrari: The CEVA story
Double-headers, triple-headers, a record-breaking 23 race-calendar – the 2022 Formula 1 season is about to challenge the Formula 1 teams’ logistics departments like never before. As a consequence of the newly implemented cost cap, reducing costs and working as cost-effective…
Georg Beyschlag: TeamViewer and Mercedes-AMG Petronas F1 Team partnership
Georg Beyschlag, Chief of Staff and Strategy at TeamViewer talks to Paddock magazine about their partnership with the Mercedes-AMG Petronas F1 Team. I guess it’s not so easy to find someone who isn’t familiar with TeamViewer, which is headquartered in Goppingen,…
Bybit: why keeping at least some of your portfolio in crypto is a no-brainer
In mid-February of 2022, Oracle Red Bull Racing announced a multi-year partnership with cryptocurrency exchange Bybit, which is one of the fastest-growing cryptocurrency exchanges with more than 5 million registered users. Click here to subscribe to our print edition! As stated…
Asprey and Formula 1 come together
Formula 1 has announced a special collection with Asprey, the iconic British luxury goods House, to celebrate the sport’s exciting new era, with a new car and rules and regulations introduced in 2022. Click here to subscribe to our print edition!…
