BWT Alpine Formula One Team Partners with MSC Cruises, Elevating Their Racing Experience

The world-leading cruise line MSC Cruises has ignited a wave of excitement by joining forces with BWT Alpine Formula One Team as a Premium Partner for 2025 and beyond.

A global partner of Formula One, MSC Cruises now further expands its dedication to the pinnacle of motorsport by teaming up with the BWT Alpine Formula One Team. The collaboration between the two organisations not only marks a significant milestone but also provides a substantial boost to the team’s growing partnership portfolio.

MSC Cruises will feature prominently on the 2025 car, the A525, a state-of-the-art vehicle designed for speed and precision. This car will be unveiled at the F175 Launch, a highly anticipated event at the O2 Arena in London this evening. The Launch will be a celebration of the new partnership, featuring exciting reveals and presentations from both MSC Cruises and BWT Alpine Formula One Team.

The connection between BWT Alpine Formula One Team and MSC Cruises is most visible in the way both the cruise liner and motorsport industries operate. Collaboration, skill, expertise, precision teamwork behind the scenes and constant high standards are key to achieving operation.

READ MORE: Williams and Atlassian Unveil Landmark Title Partnership

Competing in design and against the clock is only possible thanks to the shared values of innovation and team collaboration, which are paramount in the operations of both BWT Alpine Formula One Team and MSC Cruises in terms of high-end performance and delivering premium experiences.

Pierfrancesco Vago, Executive Chairman MSC Cruises:

“Formula 1 continues to grow in popularity around the world, and as a Global Partner, we have achieved exceptional results, so it is only natural for us to further develop our presence at the world-class races by joining forces with a team. We are proud to announce our collaboration with the BWT Alpine Formula One Team, which has a strong heritage and legacy. Our shared innovation and team spirit values will make for the perfect partnership.”

Flavio Briatore, Executive Advisor, BWT Alpine Formula One Team:

“We are incredibly excited to announce our new partnership with MSC Cruises. It is an honour for BWT Alpine Formula One Team to welcome as one of its valued partners, who have already shown their commitment to the sport as partners of Formula 1. This collaboration brings together two dynamic industries driven by a passion for innovation, performance and excellence. We see many exciting synergies between motorsport and luxury cruising, where precision, teamwork and delivering unforgettable moments are key elements. Our shared values of innovation, teamwork, and delivering exceptional experiences make this partnership a perfect fit. We look forward to working with MSC Cruises on many exciting projects throughout the F1 season and beyond.”

About MSC Cruises:

Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third-largest cruise line and the market leader in Europe, with a strong and growing presence in North America.

A global cruise brand with 22 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.