Ahead of this weekend’s 2025 FIA Formula 1 Miami Grand Prix, Atlassian Williams Racing is proud to announce a new multi-year partnership with Airia, an innovative enterprise platform that enables organisations to orchestrate, deploy, and manage AI solutions securely and at scale.
As the Official AI Orchestration Partner, Atlanta-based Airia will play a key role in enhancing the technological capabilities of Atlassian Williams Racing. This collaboration brings together two innovation-led companies united by a shared commitment to performance, precision, and cutting-edge technology.
Driving Innovation Through AI Orchestration
The partnership enables Williams to leverage the Airia platform to connect teams securely and effectively to AI capabilities across the organisation. By enabling faster access to data, insights, and collaboration, the platform supports the team’s strategic goals as it pursues future championship success.
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In turn, Airia gains a high-profile platform in the global motorsport arena, showcasing its AI orchestration technology in one of the world’s most data-driven and demanding environments.
Airia’s Debut at the Miami Grand Prix
Airia’s branding will be visible for the first time this weekend on the FW47 race cars, with logos featured on the front wing endplates and halos driven by Alex Albon and Carlos Sainz. The branding will also appear on the F1 Academy car piloted by rising US star Lia Block.
Reflecting Airia’s dedication to education, the partnership will also integrate with Williams’ STEM outreach programme, which is set to bring over 10,000 children to the team’s Grove headquarters in 2025 for hands-on learning experiences focused on careers in science, technology, engineering, and mathematics.
Strengthening Williams’ Technology Ecosystem With Airia
Airia is the third major technology partner to join Williams in 2025, following Atlassian (title partner since January) and Brillio (joined in March). Together, these collaborations underscore Williams’ transformation strategy and its position as a pioneer in leveraging advanced technologies within Formula 1.
