The future Audi Formula 1 Team has announced a landmark multi-year partnership with adidas, naming the German sportswear giant as its official apparel partner. This collaboration marks a major step as Audi prepares to enter Formula 1 in 2026, uniting two of Germany’s most iconic brands on the global motorsport stage.
A High-Performance Collection for Formula 1
Ahead of Audi’s debut season, adidas will design and supply a full range of performance apparel and equipment tailored for the team’s drivers, engineers, mechanics, and trackside staff. The collection will combine precision design with cutting-edge technology, ensuring optimal functionality, comfort, and durability under the extreme demands of Formula 1.
This partnership also reflects the shared vision of both brands: pushing boundaries, driving innovation, and setting new standards in motorsport culture. The collection will not only enhance team performance but also introduce fresh style and innovation to the Formula 1 paddock.
Extending the Partnership to Fans Worldwide
More than just team apparel, adidas and Audi are putting fans at the heart of this collaboration. A global lifestyle collection — featuring exclusive apparel, footwear, and accessories — will be launched ahead of the 2026 season. This will give supporters the chance to wear the iconic four rings alongside the three stripes, symbolising their connection to the team before the first race even begins.
Leadership Perspectives
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG:
“adidas and Audi share a long history of collaboration in elite sports. This partnership extends beyond performance — it unites two forward-looking brands with a shared passion for precision and innovation. Entering Formula 1 together with adidas highlights the trust and strength of our relationship.”
Bjørn Gulden, CEO of adidas:
“We are proud to partner with the future Audi F1 Team and support their entry into Formula 1. Bringing together Audi’s four rings and adidas’ three stripes is a historic moment. This partnership underlines our commitment to innovation, performance, and engaging the next generation of motorsport fans.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team:
“This collaboration represents the union of two global icons. With adidas, we are not only equipping our team with world-class gear but also creating unique brand experiences that will resonate far beyond the racetrack.”
A Bold Step Toward Formula 1’s Future
As Audi prepares for its Formula 1 debut in 2026, the partnership with adidas sets the tone for innovation, performance, and style both on and off the track. Together, the two brands aim to redefine what it means to merge motorsport excellence with global sports culture.
