Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
adidas Becomes Official Partner of the Future Audi Formula 1 Team
The future Audi Formula 1 Team has announced a landmark multi-year partnership with adidas, naming the German sportswear giant as its official apparel partner. This collaboration marks a major step as Audi prepares to enter Formula 1 in 2026, uniting…
Castore Expands in F1 with BWT Alpine Formula 1 Team Partnership
Castore, the leading performance sportswear brand and global sports apparel supplier, announced a landmark partnership with the BWT Alpine Formula One Team today. This partnership significantly expands Castore’s presence in the elite motorsport sector and builds on recent success. This…
Castore and Red Bull Racing sign a record-breaking partnership agreement
Precision performance sportswear brand Castore and Red Bull Racing announce their long-term partnership extension. The new agreement is the longest-ever apparel partnership in Formula 1 in terms of longevity and value. The expanded collaboration includes Red Bull Racing and the…
FIA and AlphaTauri sign a partnership agreement
In the first partnership of its kind, the FIA and AlphaTauri joined forces, welcoming them as their official clothing partner. Over this significant three-year partnership, AlphaTauri will equip all FIA staff with clothing and accessories, redefining how style and…
Pedal Mafia and Aston Martin F1 Team sign a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s fastest cycling kit with a new Technical Collaboration performance collection. Headquartered in Perth, Western Australia, Pedal Mafia is famous for its premium Technical…
Ferrari and Puma renew their partnership
Ferrari and PUMA, a sports apparel company, have signed a multi-year partnership extension and will enjoy greater visibility as a Premium Partner starting next year. In the coming years, PUMA will continue to be the licensing partner for Ferrari-branded products…
PUMA signs a licensing agreement with Formula 1
Sports company PUMA and Formula 1 have signed an agreement to make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff…
Castore and Red Bull Racing sign a partnership agreement
Castore and Red Bull Racing to partner starting in the 2023 season, taking their team wear to the next level of performance. At Oracle Red Bull Racing, pushing the boundaries is built into their DNA. However, when it comes…
Hugo Boss and Aston Martin F1 Team sign a partnership agreement
Aston Martin has announced that German brand Hugo Boss will supply formal apparel for the Formula One team’s drivers and a range of race and travel wear for the entire team from the start of the 2023 season. The…
Modere becomes an official partner of the Alfa Romeo F1 Team
The Alfa Romeo F1 Team ORLEN family is set to grow as the team announces Modere, a global, live-clean lifestyle essentials brand, as a partner for the 2022 Formula One season. Modere is an omnichannel, consumer products company that…
Kappa and K-Way become official partners of the Alpine F1 Team
Alpine F1 Team is joining forces with Kappa and K-Way, two brands of the Italian group BasicNet, by announcing a major partnership for the coming seasons. Kappa becomes an Official Partner and will equip the drivers off-track, as well as…
Fanatics and Formula 1 extend their partnership
Fanatics and Formula 1, the global leader in licensed sports merchandise, has yesterday announced a multi-year extension to their e-commerce and manufacturing deal. The extension agreed following an outstanding 2020 performance, will see Fanatics retain global e-commerce and manufacturing…
