Inside Formula 1: Business. Lifestyle. Power.
Disconnected. Outpaced. Forfeited.
Why Formula 1‘s slow take on social media is one too many chicanes on track to the sport’s successful future. Click here to subscribe to our print edition! Romain Grosjean may not be the most salient Formula 1 driver on the…
A map of all 613 F1 podiums by British drivers
The team at Ticketbis.net have created a heat map of all 613 Formula 1 podium finishes by British drivers since 1950 up until the start of the 2016 season: There have been 160 Formula 1 drivers from the United Kingdom, the country…
What can businesses learn from Formula 1 drivers?
Business insights from the world of sport are nothing new, but somewhere in the middle of an inspirational story it is useful to find key points which can actually make a difference. Mark Gallagher shares some of those points with the…
2016 F1 sporting tyre regulations – what’s new?
The new video from Pirelli explains what’s different in the 2016 Formula 1 sporting tyre regulations. Check it out:
Nick Heidfeld: Switching currents
Nick Heidfeld is a seasoned veteran in the world of racing, having spent 11 years in Formula 1 driving for the likes of BMW Sauber, Prost and Jordan. Now the 38-year-old has another welcome challenge in Formula E. Click here to…
If I Ran F1: Brian Sims
The first article Brian wrote for Paddock magazine was an “If I Ran F1” feature in early 2013. Since then he has become a regular contributor, so we decided to ask him to do the feature again. With over 40…
Sebastian Vettel on the new Ferrari: “The road is still long”
Yesterday was the first real day of testing for the new Ferrari SF16-H, and it marks the beginning of a busy development programme. Click here to subscribe to our print edition! In the morning, Ferrari ran some aerodynamic checks before continuing…
Tamara Ecclestone: “F1 speaks for itself”
Tamara Ecclestone is a daughter of Bernie Ecclestone, the chief executive of Formula One Group, and famous British-Croatian model Slavica, yet more and more people get to know her as a solid philanthropist, a television broadcaster or a persistent businesswoman. We…
My Fantasy F1 Team: Steve Madincea
Founder & Group Managing Director of PRISM, a respected international sports marketing, public relations and event management company that works with Formula 1 a lot, Mr Steve Madincea gives the Paddock magazine his exclusive and frankly quite extraordinary fantasy Formula…
Gossip Grip: February
By Kunal Shah and Mithila Mehta Renault’s choice of talent (Magnussen) over money (Maldonado) shocked not just Formula 1 fans, but also the team’s sponsors who were keen to exploit the excessive social media chatter that the sport’s iconic crasher…
The future of women in Formula 1
With Susie Wolff making the decision to retire from racing towards the end of 2015, I couldn’t help but notice there are very few women in Formula 1 that receive proper media coverage, if any at all. Susie is one of…
Top 10 brands that left F1 in the past five years
Here is a list of the top 10 brands that have left Formula 1 in the past five years. To construct this list, I’ve used Forbes Global 2000, an annual ranking of top public companies in the world: Click here to…
