Tamara Ecclestone is a daughter of Bernie Ecclestone, the chief executive of Formula One Group, and famous British-Croatian model Slavica, yet more and more people get to know her as a solid philanthropist, a television broadcaster or a persistent businesswoman. We at Paddock magazine sat down for a short talk with this busy and charismatic person about her life today and whether the sport her father built is still on her mind.
With fashion and high-end petrol basically flowing in your veins, did you ever think about a somewhat ordinary career that’s completely different from the world you grew up in?
My parents have always allowed me to follow my dreams, so I feel very lucky that they have helped and supported me no matter what. As for the choices, I think I always wanted to continue this path that I’m in right now.
What’s unique about your business venture SHOW Beauty?
Blow dry bars are still a relatively new concept to the UK, in the US they are on every street corner! Our salon in Notting Hill is in a beautiful part of London and we have already built up a wonderfully loyal local customer base. The pop up places we do around the world are always very successful, I think that’s because the work and the process are luxurious, yet nice and quick – any working woman or time-pressed mum can still pop by and we will make her feel beautiful.
What are your feelings towards your charity responsibilities?
Obviously, I am very privileged. Being able to give back is such a huge pleasure, it’s really an unbelievably great feeling and I urge anyone to try it if they can or to work on a charity project if they haven’t tried it so far.
What responsibilities come with being Bernie Ecclestone’s daughter?
My dad was and is my inspiration and role model. Of course, I am sure people judge me more than they judge others, but it doesn’t bother me anymore, I just focus on my work and family.
Being a mother, a businesswoman, a broadcaster, a philanthropist, do you still find the time to follow Formula 1?
It’s always been a big part of my life and yes, I do still regularly enjoy a Formula 1 Grand Prix.
How could Formula 1 improve its fan engagement and social media life?
Well, I believe Formula 1 already has great engagement through social media, in terms of the teams and drivers engaging with their fans. Even if you are not attending a race, you can easily feel a part of it by following the drivers and online commentary.
Do you think the sport should keep its exclusivity or be more open to the crowd?
I actually think it has kept an almost perfect balance of both. Anyone in any city – when a Formula 1 race is in town – becomes an element of the build up and excitement, even if they are not track-side.
If you had to come up with a slogan for Formula 1, what would that slogan be?
I don’t think that’s really necessary, my argument would be that it’s doing very well without any slogan – Formula 1 speaks for itself!
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