Inside Formula 1: Business. Lifestyle. Power.
4. Niki Lauda
Age 66 Occupation Non-executive Chairman of Mercedes F1 Team Nationality Austrian Position last year 6 Niki Lauda has seen it all – he gave his F1 debut at his Austrian home race, he signed a deal with legendary Enzo Ferrari,…
5. Dr. Dieter Zetsche
Age 62 Occupation Chairman, Daimler AG Nationality German Position last year 8 He is credited with instigating a great sea change in the fortunes of DaimlerChrysler and masterminded the de-merger of the two companies in 2007, becoming Chairman of Daimler…
26. Lewis Hamilton
Age 30 Occupation Driver, Mercedes F1 Team Nationality British Position last year 53 Lewis Hamilton triumphed to snatch 2nd place in the 2007 Driver’s Championship from Fernando Alonso and finished just 1 point behind Kimi Raikkonen and then went on to…
50. Nico Rosberg
Age 30 Occupation Driver, Mercedes AMG Petronas Nationality German Position Last Year 54 Son of 1982 World Champion Keke, Nico started in karting at 11 and in 2002 won the German Formula BMW. At 17, he became the youngest person…
The toothless ruler?
The toothless ruler: FIA President Jean Todt has an impressive record in motorsport to his name. However, he seems powerless in his battle for saving Formula 1. Click here to subscribe to our print edition! Jean Todt was born a doctor’s…
Driver In Focus: Lewis Hamilton
It’s no surprise that this year Lewis Hamilton was at the epicentre of attention for almost the entire season – the very talented Brit proved he’s consistent and thorough in his path to a second Formula 1 World Champion title.…
Formula 1 2014 sponsorship roundup
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was great to see Martini back in Formula 1, but now there is pressure to eliminate alcohol sponsorships. Senior sponsorship execs…
The Paddock Social Media Awards 2014
So… it was a relatively quiet season both on and off the track. The main talking points were how quiet the cars were, which of the Mercedes drivers would triumph, why Sebastian Vettel couldn’t beat his team-mate, why Sebastian Vettel…
IWC Ingenieur Chronograph “Lewis Hamilton” and “Nico Rosberg” Editions
Click here to subscribe to our print edition! Apart from their professional interest in Formula 1, Lewis Hamilton and Nico Rosberg also share a passion for mechanical watches. As brand ambassadors of IWC Schaffhausen, they had a hand in the design…
Ingenieur Chronograph Racer by IWC
The Ingenieur Chronograph Racer permits recorded hours and minutes to be shown on a totalizer. With the help of the tachymeter scale, it is possible to read off the average speed achieved over a measured distance. Pressing the reset button…
Mr. Mercedes
The Silver Arrows have enjoyed a brilliant start into the new F1 season. F1 legend Niki Lauda is the man pulling the strings. Click here to subscribe to our print edition! Niki Lauda has seen it all – he gave his…
Fighting the bull
Toto Wolff was taken in by Mercedes chairman Niki Lauda to run the German marque’s Formula 1 team and snatch the title away from rivals Red Bull Racing. Click here to subscribe to our print edition! Toto Wolff is walking through…
