Inside Formula 1: Business. Lifestyle. Power.
A legacy of safety
By George Woods Baker | Ask almost anyone about what makes motor racing exciting to watch and they will inevitably tell you about the close calls between competitors on the track, often culminating in a spectacular crash. The more bits…
Aesthetics of racing
Let’s look at the recent changes of PR and promotion of motorsports and talk about what could be done to avoid certain mistakes while making the right decisions for Formula 1’s future. Moving on The most obvious change in terms of…
Paddock buzz: What lies ahead in 2016
While it might be a tad too early to make valid predictions about the 2016 Formula 1 season, still, let’s at least take a crack at inspecting a few relevant points that seem to be on everyone’s mind. With the pre-season test on February 22nd, the…
What’s it all about(.com)?
Jack’s goal with his work at About.com is to introduce sports fans, casual racing fans and even the most enthusiastic supporters about the exciting and constantly-evolving world of Formula 1. He has established a series of popular regular features, from…
Vijay Mallya: “It’s imperative to bring Indian GP back”
Billionaire liquor tycoon Vijay Mallya is the chairman of United Breweries Group, an Indian conglomerate with interests in beverage alcohol, aviation infrastructure, real estate and fertiliser among others, but most racing fans know him as the one who bankrolled the fortunes…
Gossip Grip: December
Gossip grip: December, Ferrari is upset that Red Bull Racing believes it’s their ‘right’ to have a good engine. If that’s the case, we wonder if Manor feels it is their ‘right’ to have a good chassis. And let’s not…
Liam Cunningham (Game of Thrones): “F1 is where my heart is”
The TV series Game of Thrones has attracted record numbers of viewers on HBO and attained an exceptionally broad and active international fan base. It has received widespread acclaim by critics, particularly for its acting, complex characters, story, scope and…
D(r)iving into the abyss
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down, but not the commercial teams. Whether they are in-house for a team or an agency brokering deals for brands and…
My Fantasy F1 Team: Zak Brown
An impressive businessman, racing expert, CEO of McLaren Racing, mister Zak Brown gives the Paddock magazine his fantasy Formula 1 set. The drivers As a marketer, my driver would be Tom Cruise. He’s a sponsor’s dream: fast, brave, exciting, and charismatic with…
The Strategy Behind… pumping the music louder.
The entertainment and design of the Austin Formula 1 party in Blu is always new and fresh each year. With regard to change, marketing efforts in general across all of the F1-related industries here will be increased since Austin is…
End of a chapter
End of a chapter: the curtain rises on an icon! At the Geneva International Motor Show, Bugatti was celebrating the Veyron, the fastest production supercar in the world whose performance has captivated legions of fans around the world since its…
Five Ways To… draw Formula 1 cars.
Paolo cooperates with about 10 magazines all over the world – he supplies all these publications with articles and detailed technical drawings. In 1993, he also founded an industrial design firm called Multilinea. Since then, he’s been producing watches, bikes, means…
