Inside Formula 1: Business. Lifestyle. Power.
Q&A with Mehul Kapadia of Tata Communications
Mehul Kapadia is Managing Director of Tata Communications’ Formula 1 operations, so it’s about time we invited him for a short chat. Click here to subscribe to our print edition! What are your main responsibilities in terms of Formula 1’s business…
The Strategy Behind… keeping Formula 1 exciting.
We have a former Formula 1 driver, a great commentator and journalist Allan McNish to talk to us about how the sport could be improved. Allan is a three-time winner of the 24 Hours of Le Mans, most recently in 2013,…
Pirelli: Three more years of Formula 1
Pirelli will remain an exclusive tyre supplier to the FIA Formula One World Championship for three more years. The tyre manufacturer and the FIA have renewed their current contract, which will now extend from 2017 to 2019. We meet with…
The web age: Formula 1 blogs
Print media is dead. Long live print media! The last 25 years had an immense influence on the media landscape. The traditional newspapers nearly vanished, but in a way, print found a new home online. This month, I will be…
My Fantasy F1 Team: Simon Pavitt
Simon Pavitt is the Marketing Director of Manor Racing, the Formula 1 team with a start-up mentality and an upstart ambition. Manor Racing are here to prove that a challenger team can dare and thrive at the pinnacle of motorsport. Simon…
Why we should be worried
Brian has been a solid regular contributor at the Paddock magazine since 2013, and his “Money, Egos & Speed” columns are always very well-received by our readers. This time we’ve decided to put the spotlight on Brian himself, so we…
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
Making sure your guests enjoy the Monaco GP
Shane Heminway is the Founder/CEO of Monaco Star Events and US Star Events, based in between Monaco and Austin for almost 30 years, providing Formula 1 race viewing, packages and experiences with unparalleled local knowledge, customer service and attention to…
Sauber’s blunders
After the demise of BMW at the end of 2009, Sauber faced an uphill battle for survival. But the team management, then led by founder Peter Sauber, were not only able to rescue the outfit, but also convert it into…
Writing the book on F1. Literally
David Hayhoe is a motorsport enthusiast since the early 1980s, having researched heavily into the sport’s history and statistics and compiled his own database. This materialised in the publication of his first Grand Prix Data Book in 1989. David has…
Helmut Marko: Raising drivers that can win Grands Prix
A former Formula 1 driver, Helmut Marko is now an advisor to Red Bull GmbH Formula One Teams, head of Red Bull’s driver development program and number 23 in Paddock magazine’s annual “100 Most Influential People In F1” list. We…
Q&A In The Paddock: Marcus Ericsson
Sauber F1 Team driver Marcus Ericsson had a difficult season in 2015, and 2016 sees him facing new challenges. We sat down with the skilled Swedish racer and fired a few questions at him. As a Scandinavian, do you see a lot…
