Inside Formula 1: Business. Lifestyle. Power.
What Formula 1 can learn from other series
Formula 1 is now fully involved in the social media game with Twitter, Instagram and YouTube, but some other forms of motorsport are doing far more interesting things online. Here are a few examples that Formula 1 could easily learn from.…
A legacy of safety
By George Woods Baker | Ask almost anyone about what makes motor racing exciting to watch and they will inevitably tell you about the close calls between competitors on the track, often culminating in a spectacular crash. The more bits…
A Red Bull Snow Run
In a breathtaking fusion of motorsport and winter sports, Red Bull once again proved that Formula 1 action knows no limits. Just one week before the legendary Hahnenkamm alpine ski race in Kitzbühel, Austria, the brand delivered a spectacular snow…
Aesthetics of racing
Let’s look at the recent changes of PR and promotion of motorsports and talk about what could be done to avoid certain mistakes while making the right decisions for Formula 1’s future. Moving on The most obvious change in terms of…
Putting together an extraordinary show
By Mathieu Roy | The man who’s responsible for organising truly impressive events, Mr Mathieu Roy, gives us the elements of a party that your guests will remember for quite a long time. Recognised for the highest standards of excellence, Mathieu’s…
Dynamic shifts in aerodynamics
By Willem Toet | A Formula 1 car can generate its own weight in downforce at about the European motorway speed limit – and about 4 times that at double motorway speeds. This aerodynamic force allows the car to dramatically…
Paddock buzz: What lies ahead in 2016
While it might be a tad too early to make valid predictions about the 2016 Formula 1 season, still, let’s at least take a crack at inspecting a few relevant points that seem to be on everyone’s mind. With the pre-season test on February 22nd, the…
A quiet year in terms of sponsorship
In the championship, Lewis and Mercedes have done a great job again. The revelation this year has been at Toro Rosso, with Max and Carlos producing some of the more exciting moves of the year. Mention should also go to…
What’s it all about(.com)?
Jack’s goal with his work at About.com is to introduce sports fans, casual racing fans and even the most enthusiastic supporters about the exciting and constantly-evolving world of Formula 1. He has established a series of popular regular features, from…
The “Money, Egos & Speed” Awards 2015
Now’s the time when the yawn-inducing BBC Sports Personality of the Year programme hits our screens and frequent visits to the weather-forecast sites become the norm when planning business trips. Also, no one seems to be immune from “My Top…
Vijay Mallya: “It’s imperative to bring Indian GP back”
Billionaire liquor tycoon Vijay Mallya is the chairman of United Breweries Group, an Indian conglomerate with interests in beverage alcohol, aviation infrastructure, real estate and fertiliser among others, but most racing fans know him as the one who bankrolled the fortunes…
Gossip Grip: December
Gossip grip: December, Ferrari is upset that Red Bull Racing believes it’s their ‘right’ to have a good engine. If that’s the case, we wonder if Manor feels it is their ‘right’ to have a good chassis. And let’s not…
