By Mathieu Roy | The man who’s responsible for organising truly impressive events, Mr Mathieu Roy, gives us the elements of a party that your guests will remember for quite a long time. Recognised for the highest standards of excellence, Mathieu’s project LES OISEAUX DU PARADIS has already put on remarkable shows in 22 countries throughout the world.
Introduction
What we do is work directly with clients as well as with partners such as agencies, creative companies and event planners internationally. It can be a wedding party, a birthday, a Formula 1 after-party or a particular high-class gathering of VIPs and VVIPs – we work extremely hard to achieve our goal to make everyone’s jaw drop.
LES OISEAUX DU PARADIS offers innovative, exclusive and rare entertainment experiences for leaders who need to mesmerise their guests like never before. Simply put, we are here to entertain and to entertain in quality.
Changes
Today we witness more personalised spectator experiences all around us, with each event representing a one-of-a-kind show for everyone that’s attending. Formula 1 is no exception – personalisation is taking its course here as well, but the change in audience demographics can also be felt quite strongly. The growth of wealth of car racing fans, mainly among the millennials, has a lot of influence in how the Formula 1 parties are being organised.
It’s great to see the sport developing in terms of its social life, this is definitely something that will have positive results in the very near future of Formula 1.
Improvements
Being the most watched sporting industry in the world, Formula 1 obviously offers great value for all sponsors involved, yet we need to be working more closely together to help sponsors reach their marketing goals.
How can we do that? Well, by providing a unique and customised entertainment experience, of course – this is the fastest and most productive way to a happy business relationship and sponsors tend to appreciate that.
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