Inside Formula 1: Business. Lifestyle. Power.
Aesthetics of racing
Let’s look at the recent changes of PR and promotion of motorsports and talk about what could be done to avoid certain mistakes while making the right decisions for Formula 1’s future. Moving on The most obvious change in terms of…
Putting together an extraordinary show
By Mathieu Roy | The man who’s responsible for organising truly impressive events, Mr Mathieu Roy, gives us the elements of a party that your guests will remember for quite a long time. Recognised for the highest standards of excellence, Mathieu’s…
Dynamic shifts in aerodynamics
By Willem Toet | A Formula 1 car can generate its own weight in downforce at about the European motorway speed limit – and about 4 times that at double motorway speeds. This aerodynamic force allows the car to dramatically…
Paddock buzz: What lies ahead in 2016
While it might be a tad too early to make valid predictions about the 2016 Formula 1 season, still, let’s at least take a crack at inspecting a few relevant points that seem to be on everyone’s mind. With the pre-season test on February 22nd, the…
A quiet year in terms of sponsorship
In the championship, Lewis and Mercedes have done a great job again. The revelation this year has been at Toro Rosso, with Max and Carlos producing some of the more exciting moves of the year. Mention should also go to…
If I Ran F1: Mark Preston
Having worked at the pinnacle of Formula 1 with McLaren, Mark Preston found fame in creating the Super Aguri F1 Team in just 100 days. Having embarked on a new challenge in electric racing as team principal of Team Aguri…
The “Money, Egos & Speed” Awards 2015
Now’s the time when the yawn-inducing BBC Sports Personality of the Year programme hits our screens and frequent visits to the weather-forecast sites become the norm when planning business trips. Also, no one seems to be immune from “My Top…
Vijay Mallya: “It’s imperative to bring Indian GP back”
Billionaire liquor tycoon Vijay Mallya is the chairman of United Breweries Group, an Indian conglomerate with interests in beverage alcohol, aviation infrastructure, real estate and fertiliser among others, but most racing fans know him as the one who bankrolled the fortunes…
My Race Day: Charlie Hooper
This time we experience what’s it like to be Charlie Hooper, Systems Engineer at Williams F1, on a regular Formula 1 race Sunday. Click here to subscribe to our print edition! 07:00 Wake up! 09:00 sees us arriving at the track.…
Liam Cunningham (Game of Thrones): “F1 is where my heart is”
The TV series Game of Thrones has attracted record numbers of viewers on HBO and attained an exceptionally broad and active international fan base. It has received widespread acclaim by critics, particularly for its acting, complex characters, story, scope and…
2015 F1 Content Marketing Awards
December is always a period of reflection in Formula 1. A time to look back at what worked well and plan for the new season. Let’s praise and examine some of the best F1 content marketing of the year. Whilst the…
Jo Ramirez: “Invest in the talents from the Americas”
By Rosa Elena Torres | We sit down for a chat with Jo Ramirez, a respected author and ex-employee of several sports car racing teams. From 1984 to 2001 he was coordinator of the McLaren Formula 1 team, and he finally…
