Track preview with Nico Hülkenberg – China
Force India F1 driver Nico Hülkenberg guides you through a lap around the Shanghai International Circuit:
Disconnected. Outpaced. Forfeited.
Why Formula 1‘s slow take on social media is one too many chicanes on track to the sport’s successful future. Click here to subscribe to our print edition! Romain Grosjean may not be the most salient Formula 1 driver on the…
What can businesses learn from Formula 1 drivers?
Business insights from the world of sport are nothing new, but somewhere in the middle of an inspirational story it is useful to find key points which can actually make a difference. Mark Gallagher shares some of those points with the…
If I Ran F1: Brian Sims
The first article Brian wrote for Paddock magazine was an “If I Ran F1” feature in early 2013. Since then he has become a regular contributor, so we decided to ask him to do the feature again. With over 40…
Tamara Ecclestone: “F1 speaks for itself”
Tamara Ecclestone is a daughter of Bernie Ecclestone, the chief executive of Formula One Group, and famous British-Croatian model Slavica, yet more and more people get to know her as a solid philanthropist, a television broadcaster or a persistent businesswoman. We…
Top 10 brands that left F1 in the past five years
Here is a list of the top 10 brands that have left Formula 1 in the past five years. To construct this list, I’ve used Forbes Global 2000, an annual ranking of top public companies in the world: Click here to…
Q&A with Serge Michel, owner of Armin Strom
One of the most respected watchmaking brands in the world Armin Strom is owned by Serge Michel, and the art of skeletonizing, introduced by Mr Armin Strom in the eighties, is still in evidence in today’s new and innovative Armin Strom…
2016 Formula 1 driver salaries
There has been a lot of talks recently about driver salaries for the 2016 Formula 1 season. Here’s our list with approximate numbers that show what racers will be making this year: Rank Driver Team Salary per year in [icon type=”circle” size=”small” name=”gbp”]…
The tide definitely did turn…
Towards the end of 2014, in my feature called “The Tide is Turning“, I looked at the issues facing many talented young single-seater racing drivers trying to make their way to Formula 1. Many of these drivers were feeling pretty…
What Formula 1 can learn from other series
Formula 1 is now fully involved in the social media game with Twitter, Instagram and YouTube, but some other forms of motorsport are doing far more interesting things online. Here are a few examples that Formula 1 could easily learn from.…
Doin’ it right. Not. McLaren’s sponsor approach
Click here to subscribe to our print edition! Sponsor exodus, dating back to Vodafone‘s demise as the title sponsor. A promised replacement for Vodafone that was never announced. Dennis unhappy with Tag Heuer‘s marketing approach at Monaco. Tag Heuer subsequently jumped…
A legacy of safety
By George Woods Baker | Ask almost anyone about what makes motor racing exciting to watch and they will inevitably tell you about the close calls between competitors on the track, often culminating in a spectacular crash. The more bits…