Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
IWC Schaffhausen and Mercedes-AMG F1 continue their partnership
IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One Team. Click here to subscribe to our print edition! First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers and the Formula One…
Sabelt and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN is taking motorsport safety to the next level, thanks to a new partnership with Sabelt, the global leader in the development and production of high-performance safety equipment. Click here to subscribe to our print edition! The…
Hackett London and Aston Martin extend their partnership
Aston Martin Aramco Cognizant Formula One Team is proud to announce an expansion of its partnership with prestigious British menswear brand Hackett London. Click here to subscribe to our print edition! Hackett London, the home of British menswear, became an official…
DRF Bets and Alfa Romeo F1 Team sign a sponsorship agreement
Alfa Romeo F1 Team ORLEN aims to be a winning pick for DRF Bets as the team welcomes the online and mobile wagering platform as a new partner. The company is part of Affinity Interactive, an omnichannel gaming industry leader…
Gopuff and McLaren Racing sign a partnership agreement
McLaren Racing announced a multi-year agreement with Gopuff, a US-based instant grocery and household essentials delivery service, as an Official Partner of the McLaren Formula 1 team. Click here to subscribe to our print edition! The multi-year agreement comes as Gopuff…
Rebellion Timepieces joins Alfa Romeo F1 Team
Alfa Romeo F1 Team ORLEN’s quest for performance will be aided by its new partnership with Rebellion Timepieces. The Swiss luxury watch brand, with its bold designs and no-compromises approach to quality, is no stranger to racing, with motorsport being…
WEB Eyewear and Alfa Romeo F1 Team sign a sponsorship agreement
WEB Eyewear and Alfa Romeo F1 Team ORLEN enter a multi-year partnership starting 2022 and they will be protagonists of a new adventure in the extraordinary Formula One World Championship. Click here to subscribe to our print edition! A story of…
Modere becomes an official partner of the Alfa Romeo F1 Team
The Alfa Romeo F1 Team ORLEN family is set to grow as the team announces Modere, a global, live-clean lifestyle essentials brand, as a partner for the 2022 Formula One season. Click here to subscribe to our print edition! Modere is…
Duracell and Wiliams Racing sing a pertnership agreement
Williams Racing are delighted to welcome Duracell to the team on a multi-year deal ahead of the 2022 season. Click here to subscribe to our print edition! Duracell and Williams will collaborate across a variety of high-profile marketing initiatives, including a…
ManPowerGroup and Ferrari extend their partnership
Ferrari is pleased to announce the renewal of its partnership with ManpowerGroup, a world leader in finding and selecting personnel for high-profile companies. Click here to subscribe to our print edition! In 2022, ManpowerGroup will be a Scuderia Ferrari Official Partner,…
