IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One Team.
First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers and the Formula One team, founded on a shared commitment to excellence, now continues into a second decade. Before the opening Grand Prix of the season, IWC also offers a warm welcome to George Russell, who will drive for the team alongside fellow IWC brand ambassador Lewis Hamilton in 2022.
Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen, commented:
IWC Schaffhausen and the Mercedes-AMG Petronas Formula One team are not only united by a shared passion for engineering and technical excellence but also by the pursuit of diversity and responsibility in our industries. In this light, the extension of our collaboration to include a contribution to Ignite is an entirely logical step.
Richard Sanders, Commercial Director of the Mercedes-AMG Petronas F1 Team, continued:
IWC have been a crucial pillar of our partner family over the past decade. We are delighted not only to have extended our long-standing partnership but also to have evolved it in line with our shared priorities for the years ahead.
The broader partnership will also extend off-track with a new online gaming adventure as IWC becomes a sponsor of the Mercedes-AMG Petronas Esports Team. The virtual racing squad is based in a custom-built facility at the Formula One™ team’s Brackley headquarters. There, the team’s line-up of drivers, which includes professionals Bono Huis, Dani Moreno and Jarno Opmeer, train, qualify and compete in a number of virtual multi-round championships, including the F1™ Esports Pro Series, of which Opmeer and the Mercedes-AMG Petronas Esports Team are the reigning champions.
Following Friday’s shakedown of the new W13 at Silverstone, the Mercedes-AMG Petronas Formula One Team will be in action in Barcelona from February 23-25 for the first of two pre-season tests. The 2022 FIA Formula 1 World Championship™ is set to begin in Bahrain from March 18-20.
