McLaren Racing has confirmed that Groq, a leader in AI inference technology, has joined as an Official Partner of the McLaren Formula 1 Team. This collaboration highlights McLaren’s commitment to pushing the boundaries of innovation and performance both on and off the track.
At the core of the partnership is the integration of Groq’s custom LPU™ chip, a cutting-edge technology purpose-built for AI inference. Designed to deliver ultra-fast, cost-efficient intelligence, the LPU will play a key role in enhancing McLaren’s performance analysis, technical development, and real-time decision-making capabilities.
By harnessing Groq’s high-speed processing power, McLaren aims to strengthen its competitive edge in Formula 1, where every millisecond counts. The technology will provide advanced insights to support strategy, car development, and race execution—enabling McLaren to maximise efficiency and agility under pressure.
Nick Martin, Co-Chief Commercial Officer, McLaren Racing, commented:
“Formula 1 is about performance under pressure, so we’re excited to begin working with Groq to help deliver inference at the speed we need to support us in our efforts to stay at the front of the grid.”
Chelsey Susin Kantor, Chief Marketing Officer, Groq, added:
“McLaren and Groq share the same foundations: speed, precision, and the efficiency needed to win. We’re proud to deliver the high-performance, low-cost compute that fuels McLaren on the track and beyond.”
READ MORE: Robin Fenwick: F1 is the best sport for commercial sponsorship
As part of the agreement, the Groq logo will appear on the McLaren Formula 1 Team race cars starting from the 2025 Singapore Grand Prix, marking the beginning of a powerful partnership between two performance-driven brands.
This collaboration reinforces McLaren’s ongoing pursuit of innovation and underlines Groq’s role as a key technology provider in the high-stakes world of Formula 1 racing.
About Groq
Groq is the inference infrastructure powering AI with the speed and cost efficiency it demands. Founded in 2016, Groq created the LPU and GroqCloud, a vertically integrated platform built to deliver unmatched price-performance. Today, Groq is a cornerstone of the American AI Stack, trusted by more than two million developers and leading enterprises worldwide.
