Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
70 Years of Alpine: Powered by Excellence
Alpine may be spread across different locations, but every site pulses with the same competitive DNA. Episode 6 of the brand’s 70th-anniversary series shines a spotlight on this shared spirit of excellence that unites the entire Alpine ecosystem. From the…
McLaren Formula 1 Team Announces Groq as an Official Partner
McLaren Racing has confirmed that Groq, a leader in AI inference technology, has joined as an Official Partner of the McLaren Formula 1 Team. This collaboration highlights McLaren’s commitment to pushing the boundaries of innovation and performance both on and…
KICK Sauber F1 Team Partners with Aleph to Drive Global Digital Innovation Forward
Stake F1 Team KICK Sauber continues its rapid ascent in the digital realm by announcing an exciting new partnership with Aleph, a global leader in digital advertising. This collaboration brings together two forward-thinking organisations united by their shared commitment to…
Xerox Partners with Aston Martin Aramco F1 Team in Groundbreaking Collaboration
Aston Martin Aramco Formula One Team has unveiled an exciting new collaboration with Xerox, a global leader in office technology and solutions, naming the company as an Official Global Partner. The partnership, set to commence in 2025, brings together two…
Scuderia Ferrari and IBM Forge Multi-Year Strategic Partnership to Drive Innovation
Scuderia Ferrari and IBM, a world leader in technology and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two industry icons, both driven by a passion for challenges, innovation, excellence, and achieving…
The Future of Formula 1: Navigating the Path to Sustainable Racing Technology
Formula 1, a sport synonymous with speed, innovation, and intense competition, is currently undergoing a transformation far more profound than any regulation change or team reshuffle. As the world grapples with escalating environmental challenges, this high-octane sport is shifting gears…
Sherwin-Williams and Mercedes-AMG F1 Team kick off new partnership
The Sherwin-Williams Company, the leading paints and coatings manufacturer, and the Mercedes-AMG PETRONAS Formula One Team have announced a new partnership. As an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, Sherwin-Williams has become the approved supplier…
Zoom Video Communications partner with Red Bull Racing
Zoom Video Communications is the official unified communications provider for Oracle Red Bull Racing; Zoom Team Chat, Zoom Events, and Zoom Meetings will power key communications and experiences for the Formula 1 team on and off the track. Oracle…
RapidAPI and Scuderia AlphaTauri sign a partnership agreement
RapidAPI Enterprise Hub enables Scuderia AlphaTauri to drive new efficiencies and accelerate innovation across all teams from the factory to the track. Scuderia AlphaTauri announces a major multi-year partnership with RapidAPI, provider of the world’s largest API Hub. RapidAPI…
Scuderia Ferrari 1947-2022: 75 years of innovation
Enzo Ferrari first opened his small factory in Maranello in 1947. In the early post-war years, the mass car market was just about to break wide open, but he made a deliberate decision to go against the grain, pouring his…
Shell renews a multi-year partnership with Scuderia Ferrari
Shell renews a multi-year innovation partnership with Scuderia Ferrari. The decades-long technical and commercial agreement continues in a multi-year partnership with a focus on sustainability and technology transfer, from track to road. This new chapter of one of the…
Too fast to fold
Too fast to fold. Consider the following: A modern Formula 1 car has nearly 80.000 components. Its power unit – the most sophisticated part – consists of around 5.000 components. Its complex electronics require more than one kilometre of cables…
