66. Ellie Norman

Ellie Norman is an energetic and versatile marketing leader with over 16 years of experience in fast-moving complex commercial environments including 4 years in Media / Telecoms & Entertainment Marketing and 8 years in Automotive Marketing.

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Ellie Norman leads the global Marketing & Communications function for Formula 1 and joined the management team following ownership change in 2017, as the first ever Director of Marketing & Communications with the aim of delivering long term sustainable growth across the fan base, viewership (TV, Digital & DTC) and race attendance.

In her present role, Ellie’s mission is to reimagine F1 for the future as an entertainment property and inspire teams centrally and globally to realise this.

Globally she is responsible for all marketing disciplines including the re-brand of the sport, marketing communications, brand partnerships, building DTC acquisition business to create new revenue streams, creating a fan database and CRM programme from the ground up, through to lead communications across corporate, public affairs, consumers and motorsport.

Ellie Norman is a business leader and a member of the Marketing Society and has a passion for Reformer Pilates, Barry’s Bootcamp and classic Porsches.

Ellie recently commented:

This year, we launched “We Race As One” which is made up of three pillars: sustainability, diversity & inclusion, and community. What’s important to us is how we use racing to accelerate progress and benefit society. Take sustainable fuels. A big topic for us is how we reduce carbon emissions within Formula 1—and bring this progress to the one billion combustion engines driven on our planet today.

What we have seen is the continued growth of our Formula 1 social channels, but very importantly the highest engagement rates out of other major global sports demonstrates the content that we’ve been creating is doing what it should be doing by continuing to grow, but having that highest engagement.