Inside Formula 1: Business. Lifestyle. Power.
From pit-stops to TikTok
Formula 1, the pinnacle of motorsport, has evolved significantly from its early days of mechanical mastery to its modern integration with digital culture. Pit-stops, once a pure test of mechanical speed and efficiency, remain a crucial element where teams shave…
23. Brandon Snow
Age 51 Occupation Managing Director Commercial, Formula 1 Nationality American Position Last Year New Brandon Snow is the Managing Director of Commercial for Formula 1. He is responsible for utilizing and enhancing commercial opportunities within Formula 1’s rights across Race…
Video Marketing Strategies & Tips 2021
When it comes to efficient marketing, videos have taken a great leap in recent times. Using smart content is very important to enhance the user experience. We have transitioned from text and image-based content to videos for specific reasons. Videos…
66. Ellie Norman
Age 40 Occupation Director of Marketing, Formula 1 Nationality British Position Last Year 67 Ellie Norman is an energetic and versatile marketing leader with over 16 years of experience in fast-moving complex commercial environments including 4 years in Media /…
2017 Paddock Magazine Media Kit
Spanning across multiple platforms including digital, print, tablet, email & social media, Paddock Magazine maintains its dialogue with the evolving global motorsports business market and consumer, recognizing today’s modern opinion leader uses multiple channels to communicate. Print editions distribution includes…
Five Ways To… succeed in motorsport marketing.
By Stephanie Bürgler | Each and every team member at SpotOn Marketing, founded by Claudia Maur who grew up with motorsports and has been one of the few active female kart racers, is passionate about racing. That’s one part of…
Flying, yachting and racing
Below is our interesting Q&A with Natalia Langsdale, Founder of Bright Creativity, a Marketing Consulting & PR company. Natalia has successfully worked directly in both yachting and private aviation sectors, so we at Paddock magazine were truly eager to hear…
Time for a Chinese F1 entrant
There has been much discussion in Formula 1 circles concerning the entrance of the first American team since 1977. There are a number of key factors behind Haas F1 Team’s performance, but what it does illustrate is that new entrants…
Zak Brown: “We need to rethink how we respond to the changing demand”
We get the chance to speak to a solid businessman and a respected personality in the industry of motorsport, a former professional racing driver and now CEO of CSM Sport & Entertainment, Mr Zak Brown. He’s here to tell us…
A quiet year in terms of sponsorship
In the championship, Lewis and Mercedes have done a great job again. The revelation this year has been at Toro Rosso, with Max and Carlos producing some of the more exciting moves of the year. Mention should also go to…
2015 F1 Content Marketing Awards
December is always a period of reflection in Formula 1. A time to look back at what worked well and plan for the new season. Let’s praise and examine some of the best F1 content marketing of the year. Whilst the…
Formula 1 Grand Prix – who’s who?
Apart from the adrenaline rush and thrill of the sport, Formula 1 is not just a sporting event – It has also made it to the personal calendars of A-listers, VIPs, VVIPs and famous celebrities worldwide. Being one of the…
