Hilton Schlosberg, co-CEO and Vice Chairman of Monster Beverage Corporation, appears on the 2025 Formula 1 Rich List for his influence in the global energy drink market and his company’s longstanding involvement in motorsport. Through Monster Energy’s high-profile driver partnerships and branding across Formula 1, Hilton Schlosberg F1 sponsorship underscores the sport’s alignment with lifestyle branding and youthful, high-energy audiences.
Quick Facts
- Net Worth 2025: $4.2B
- Age: 72
- Source of Wealth: Monster Energy
- Nationality: British
- F1 Involvement: Monster Energy — Long-standing sponsor in Formula 1; brand partnerships with top drivers, including Lewis Hamilton
Biography
Hilton Schlosberg has played a central role in the rise of Monster Beverage Corporation, guiding the company from a niche drinks producer to one of the world’s most recognisable lifestyle brands. Since joining forces with Rodney Sacks, Schlosberg has helped transform Monster into a global phenomenon known for bold marketing, youth culture, and a strong presence across motorsport, action sports, gaming, and entertainment.
Schlosberg’s financial leadership, strategic oversight, and ability to capture emerging markets have positioned Monster as a category-defining brand. Today, the company operates in more than 150 countries and maintains a massive influence on global consumer culture.
His role in shaping Monster’s expansion into elite motorsport reflects the brand’s affinity for speed, performance, and global fan engagement. This makes Hilton Schlosberg F1 sponsorship a natural extension of Monster’s visual identity and marketing DNA.
Learn more at the official Monster Energy website.
Connection to Formula 1
Monster Energy is best known for its long-term collaboration with seven-time World Champion Lewis Hamilton, one of the most influential drivers in the sport’s history. The partnership includes:
- co-branded products and special-edition drinks
- extensive lifestyle marketing campaigns
- a major global merchandising footprint
Monster branding is also regularly visible around Formula 1 events, fan activations, and digital campaigns, strengthening the company’s connection to motorsport culture.
Why Hilton Schlosberg Matters to the F1 Ecosystem
Hilton Schlosberg F1 sponsorship matters because Monster Energy has helped shape Formula 1’s modern lifestyle appeal. By aligning itself with iconic drivers and the sport’s global youth audience, Monster continues to play a strategic role in Formula 1’s cultural presence and commercial expansion.
For the full ranking and additional profiles, visit the complete 2025 Formula 1 Rich List.
