Ed Craven, co-founder of Stake.com and Kick.com, appears on the 2025 Formula 1 Rich List as one of the youngest self-made billionaires associated with the sport. Through Stake’s bold and highly visible sponsorship of the Stake F1 Team Kick Sauber, Ed Craven illustrates how digital-first entertainment brands are reshaping Formula 1’s commercial identity.
Quick Facts
- Net Worth 2025: $2.8B
- Age: 29
- Source of Wealth: Stake.com, Kick.com
- Nationality: Australian
- F1 Involvement: Stake & Kick — Principal Partners of the Stake F1 Team Kick Sauber
Biography
Ed Craven built his wealth as a leading figure in digital entertainment, online gaming, and emerging content platforms. As co-founder of Stake.com, he transformed the company into one of the fastest-growing crypto-based betting platforms in the world, appealing to a global audience through aggressive marketing, influencer partnerships, and a mobile-first digital experience.
Craven later launched Kick.com, a creator-driven streaming platform positioned as an alternative to established competitors. Kick’s rapid rise has been fuelled by high-profile creator deals, flexible monetisation models, and a strong presence among younger online communities.
With both Stake and Kick expanding across international markets, Ed Craven’s F1 partnership placements became central to his global growth strategy, merging digital culture with elite motorsport visibility.
Learn more at the official Stake website.
Connection to Formula 1
Stake serves as Principal Partner of the Stake F1 Team Kick Sauber, one of the most visually distinctive liveries and branding presences on the grid. The partnership emphasises:
- youth-oriented digital branding
- integration with online betting and streaming demographics
- a bold identity designed to stand out across global broadcasts
- expansion into new commercial markets ahead of Audi’s 2026 entry
Kick.com supplements this presence through additional team collaborations, influencer-led content creation, and fan-engagement campaigns targeting next-generation motorsport audiences.
Why Ed Craven Matters to the F1 Ecosystem
Ed Craven’s F1 partnership is significant because it reflects Formula 1’s growing appeal to digital-native brands and online entertainment platforms. His companies have introduced a new style of branding, fan engagement, and marketing dynamism that aligns with F1’s rapid global expansion.
To explore more profiles and the complete ranking, visit the full 2025 Formula 1 Rich List.
