Inside Formula 1: Business. Lifestyle. Power.
Singha and Sauber Motorsport continue history together
Singha Corporation and Sauber Motorsport will add another chapter to their history together as the two brands announce an extension of their partnership for the 2021 season – the third year of this relationship. Click here to subscribe to our print…
How I Spend It: Yan Lefort
IWC‘s Global Head of Partnerships, CSR & PR, Yan Lefort has extensive experience in the fields of sports marketing, PR and sponsorship, having worked with such industry giants like British American Tobacco, Toyota, also Williams F1, Mercedes F1 and many…
Sharing the values
IWC became the Official Engineering Partner of Mercedes AMG Petronas F1 team at the start of the 2013 racing season and has confirmed its commitment until the end of the 2018 season. IWC Schaffhausen and AMG, the performance brand of…
