Inside Formula 1: Business. Lifestyle. Power.
My Race Day: Charlie Hooper
This time we experience what’s it like to be Charlie Hooper, Systems Engineer at Williams F1, on a regular Formula 1 race Sunday. Click here to subscribe to our print edition! 07:00 Wake up! 09:00 sees us arriving at the track.…
2015 Formula 1 Season Review
Like each year, we present our very own season review, hand-crafted by our Formula 1 hitlady Dessislava Jeleva. It’s a fresh team-by-team report of 2015, from the heights of Mercedes to pits of Manor, including all relevant shifts, tricks and twists in the travelling circus of…
F1 grand final 2015: Abu Dhabi
F1 grand final 2015: Abu Dhabi! The Williams drivers are fired up for the last race. Our last question for this year: How many constructors titles have Williams won so far? More interesting videos at news2use.tv or here…
Williams F1 on Pole Position in Sao Paulo
Williams F1 on Pole Position in Sao Paulo! The last time this happened was in 2010. But who was the driver at that time? A little brain-twister for Williams F1 Team racers Felipe Massa and Valtteri Bottas: More interesting videos…
Susie Wolff to bid adieu to racing
Williams F1 Team has announced that their development driver Susie Wolff will retire from competitive motorsport at the end of the 2015 season. The Scottish female driver who had joined the team in April 2012 will hang the helmet after…
Gossip Grip: August
Gossip grip: August, two vibrant and petrol-blooded personalities – Mithila and Kunal – bring us closer to the cutting edge with their funny yet sharp take on the behind-the-scenes world of Formula 1. Relax and enjoy. We always do. READ…
A country for boring men
Gone are the days when [insert glorious memory from the past]. Whether that’s annoying or not, it’s often the case today, especially in sport. Especially in Formula 1. This insanely exhilarating kind of motor racing used to be about the…
Synergized
We are joined by Chief Strategy Officer at Synergy Sponsorship, Carsten Thode, to catch up on the updates of this interesting market. 2015 As an agency, we’re constantly trying to move forward: coming up with bigger ideas, being more creative,…
37. Patrick Head
Age 68 Occupation Co-Founder of Williams Nationality British Position Last Year New Patrick Head is Co-Founder and Engineering Director of the Williams Formula 1 Team. For 27 years from 1977 Head was technical director at Williams Grand Prix Engineering, and…
Innovation in activation
Click here to subscribe to our print edition! “Passion”. It’s a word you’ll often hear as brands trumpet the launch of their new F1 sponsorships. “We plan to our tap into fans’ passion for Formula 1”, the press release often reads.…
Formula 1 2014 sponsorship roundup
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was great to see Martini back in Formula 1, but now there is pressure to eliminate alcohol sponsorships. Senior sponsorship execs…
Driver In Focus: Valtteri Bottas
Paddock magazine investigates the past and present of Valtteri Bottas, a driver who has everyone’s eyes on him this season. Click here to subscribe to our print edition! Valtteri Bottas began his career racing karts at the age of six. Over…
