Inside Formula 1: Business. Lifestyle. Power.
31. James Vowles
Age 43 Occupation Team Principal Company Williams Racing Country United Kingdom Position Last Year Up James Vowles, born on 20 June 1979, is a leading figure in the world of Formula 1, currently serving as the Team Principal of Williams…
33. Mike Cannon-Brookes
Age 45 Occupation CEO Company Atlassian Country Australia Position Last Year New Formula 1 continues to evolve—faster, smarter, and greener. In a bold new partnership, Atlassian co-founder and CEO Mike Cannon-Brookes has become the title and technology partner of Williams…
Atlassian Williams Racing Accelerates With AI Innovator Airia in New Partnership
Ahead of this weekend’s 2025 FIA Formula 1 Miami Grand Prix, Atlassian Williams Racing is proud to announce a new multi-year partnership with Airia, an innovative enterprise platform that enables organisations to orchestrate, deploy, and manage AI solutions securely and…
Atlassian Williams Racing Reveals Striking New 2025 Formula 1 Livery
Live at the O2 Arena in London, Atlassian Williams Racing officially launched its 2025 season livery, set to adorn the FW47. The striking new design will be carried into competition by two of the grid’s most formidable drivers, Alex Albon…
Williams Racing Teams Up with Super Group as Official Partner
Atlassian Williams Racing announced a landmark multi-year partnership with Super Group Limited (NYSE: SGHC), the parent company of the leading online sports betting and gaming brands Betway and Jackpot City yesterday. This collaboration comes as the team prepares to unveil…
Williams and Atlassian Unveil Landmark Title Partnership
Williams Racing and Atlassian are thrilled to announce a groundbreaking long-term title partnership, heralding a new era for the iconic Formula 1 team under its new name: Atlassian Williams Racing. With an illustrious history as the joint-second most successful team…
Williams Racing Partners with Built For Athletes as Official Luggage Supplier
Williams Racing proudly welcomes premium fitness brand Built For Athletes as its Official Luggage Supplier, equipping the team with high-performance bags and luggage for the demanding 24-race Formula 1 season ahead. In line with Williams’ commitment to bringing fans closer…
Williams Racing Teams Up with Carl Friedrik for Exclusive Travel Goods Collection
Williams Racing proudly welcomes premium travel goods brand Carl Friedrik as an Official Licensee, marking another milestone in the Grove-based Formula 1 team’s growing commercial portfolio. This latest partnership underscores the team’s ability to attract world-class brands as it continues…
Santander and Williams Racing: Expanding Horizons with a New Sponsorship Alliance
Santander and Williams Racing have announced a new multi-year partnership beginning in the 2025 Formula 1 season. As part of this agreement, Santander will become an official partner of Williams Racing, marking an exciting development in the bank’s longstanding association…
Williams Racing and Duracell Extend Power-Packed F1 Partnership Ahead of Las Vegas GP
Williams Racing and Duracell are thrilled to announce a multi-year extension to their impactful Formula 1 partnership, coinciding with the excitement of the Las Vegas Grand Prix. Duracell, a globally recognized household name and the world’s leading battery manufacturer, first…
Driving Innovation: Williams Racing and Zoox Forge F1’s First Autonomous Vehicle Partnership
Williams Racing is proud to unveil a groundbreaking new partnership with Zoox, an autonomous ride-hailing company and independent subsidiary of Amazon. This pioneering collaboration marks the first-ever partnership between an autonomous vehicle company and a Formula 1 team, uniting two…
Williams Racing and Kraken Expand Their Fan-Focused Partnership Through 2025
Williams Racing and Kraken are thrilled to announce the expansion and extension of their pioneering global partnership into the 2025 Formula 1 season. Kraken, a leading crypto platform trusted by over 13 million clients globally, first joined forces with Williams…
