Inside Formula 1: Business. Lifestyle. Power.
The Streamliner Cylindrical Tourbillon Skeleton Alpine Limited Edition
H. Moser & Cie. presents the Streamliner Cylindrical Tourbillon Skeleton Alpine Limited Edition, the first fruit of its collaboration with Alpine Motorsports. For this timepiece symbolising the union between the two brands, H. Moser & Cie. wanted to create a…
Girard-Perregaux and Aston Martin renew their partnership
Girard-Perregaux and Aston Martin celebrate a three-year association, five exclusive limited-edition watches and the beginning of a new cycle of creative collaboration on and off track. Click here to subscribe to our print edition! The Aston Martin Aramco Formula One Team…
Tudor and Visa Cash App RB sign a sponsorship agreement
Tudor and Visa Cash App RB have established a long legacy of competing on the racetrack. Tudor supported winning teams during the golden era of motorsports, starting with the Tudor Watch Racing Team in the late ‘60s and going to…
The Neo Bridges Aston Martin edition by Girard-Perregaux
Building on their official partnership, Aston Martin and Girard-Perregaux have jointly created a spectacular new timepiece, reimagining ‘the bridge’, one of the oldest mechanical signatures in watchmaking. A new addition to the famous Bridges collection, the Neo Bridges Aston Martin…
Watches and Sports: A Perfect Match
Big names like Omega, Rolex, Tag Heuer, and Hublot are teaming up with different sports events, creating a mix worth checking out. It’s like watches are becoming part of the game, and we’re here to see how they make it…
CYRUS Genève becomes an official watch partner to Haas F1 Team
Uralkali Haas F1 Team is pleased to welcome CYRUS Genève as its ‘Official Timekeeper & Watch Partner’ in a bold new partnership starting with the weekend’s prestigious Monaco Grand Prix, 20-23 May, – Round 5 of the 2021 FIA Formula…
Breitling Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition
Limited to just 25 pieces, the new Breitling Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition launches in April. Watch collectors and fans of the two brands will be eager to get their hands on one of the exclusive watches,…
TAG Heuer and Porsche
Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to…
Bremont becomes an official timekeeper for Williams Racing
Williams Racing is delighted to welcome Bremont as the team’s Official Timing and Watch Partner. Founded in 2002, Bremont craft beautifully engineered British watches, designed, manufactured and assembled in Oxfordshire. Click here to subscribe to our print edition! The partnership draws…
Mark Webber’s love for watches and motorsport
Mark Webber is a legend of the sport, a true Formula 1 gentleman respected by racing fans and professionals all around the world. We’re honoured to have him speak to us about his relationship with Rolex, and what the sport…
How I Spend It: Yan Lefort
IWC‘s Global Head of Partnerships, CSR & PR, Yan Lefort has extensive experience in the fields of sports marketing, PR and sponsorship, having worked with such industry giants like British American Tobacco, Toyota, also Williams F1, Mercedes F1 and many…
Rebellion: Combining two passions
Philippe Dubois, CEO of Rebellion Timepieces SA, shares his thoughts with the Paddock magazine on the changing watch market and on the company’s partnership with Manor Racing. Click here to subscribe to our print edition! How is the general luxury goods…
