Inside Formula 1: Business. Lifestyle. Power.
Q&A with Serge Michel, owner of Armin Strom
One of the most respected watchmaking brands in the world Armin Strom is owned by Serge Michel, and the art of skeletonizing, introduced by Mr Armin Strom in the eighties, is still in evidence in today’s new and innovative Armin Strom…
Dropping like flies
Since the new millennium has started, staying in the business has become a merely impossible task for Formula 1 newcomers. The list of teams that had to be sold is long and in recent years, takeovers have even gone out…
