Inside Formula 1: Business. Lifestyle. Power.
The Strategy Behind… pumping the music louder.
The entertainment and design of the Austin Formula 1 party in Blu is always new and fresh each year. With regard to change, marketing efforts in general across all of the F1-related industries here will be increased since Austin is…
An American team in Formula 1
American motor racing has had its own system and norms and one has witnessed many American drivers make it to Formula 1. But NASCAR and IndyCar racing has been by far more popular with American race fans. However, despite impressive…
My Fantasy F1 Team: Brian Learst
Brian Learst brings an extensive background in the incentive and travel industries to the management team and as a principal of QuintEvents. From his roles as SVP with MMS and the CFO at World Travel Partners, Brian provides a strong…
38. Zak Brown
Age 43 Occupation CEO of Just Marketing International (JMI) Nationality American Position Last Year 59 Racing driver, turned motorsport sponsorship guru, Zak Brown is the CEO of Just Marketing International. He has a self-confessed knack for brokering huge deals as…
My Fantasy F1 Team: Juan Miró
Juan Miró leads Miró Rivera Architects, an architectural firm located in Austin, Texas. The firm won the 2006 AR Emerging Architecture Award and works on a variety of projects including institutional, commercial, and residential architecture and urban design. Click here to…
Live the event
QuintEvents is America’s most prominent sports hospitality company and it is proud to count Formula 1 among their most important partnerships. Doing business as Grand Prix Experiences, they are an Official Global Distributor for the Formula One Paddock Clubs at…
The Strategy Behind… giving COTA its charm
Miro Rivera Architects is a respected company in the Formula 1 world – it’s an award-winning architectural firm operating in Austin, Texas since 1997. We are joined by partners Juan Miró, FAIA and Miguel Rivera, FAIA, to hear about the…
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
Moving On Up: Collete Davis
Paddock magazine meets Collete Davis, a young, charming and powerful driver from the USA, currently pursuing the IndyCar series. Click here to subscribe to our print edition! What was your very first experience of motor racing? It was an IndyCar race…
The grip
Firstly, just what exactly is Roadgrip? Today it’s a global organisation with roots in road and surface preparation for the aviation industry, experienced in delivering time-critical projects under the constraints of international contracting. The inventive team takes care of complete…
Where Are They Now: Peter Windsor
We take a short glance at the career of a journalist and businessman who came very close to creating an American Formula 1 team in 2010 – Peter Windsor. Peter David Windsor was the Sporting Director of the US F1…
My Race Day: Zak Brown
A powerful motorsport marketer, founder of JMI, former CEO of CSM Sport & Entertainment and the current CEO of McLaren Racing, mister Zak Brown shows us what his typical race day looks like. Click here to subscribe to our print edition! The night before.…
