Inside Formula 1: Business. Lifestyle. Power.
Mercedes-AMG Petronas Motorsport partners with Hewlett Packard
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with Hewlett Packard Enterprise (HPE) to enhance the team’s operational efficiency, car performance and overall technology capability. To begin the new partnership, HPE was welcomed into the team at the Canadian Grand…
Mercedes-AMG Petronas Motorsport partners with Tommy Hilfiger
Mercedes-AMG Petronas Motorsport is delighted to announce a multi-year strategic partnership with Tommy Hilfiger, owned by PVH Corp., from the 2018 season onwards. TOMMY HILFIGER will become the Official Apparel Partner of the team, building on the sport sponsorship heritage…
World Champions crowned
Click here to subscribe to our print edition! Racing royalty honoured on a star-studded night at Versailles. At the end of a captivating season of motor sport action across all disciplines and at all levels, the FIA last night honoured its…
A Champion’s welcome: ‘Guard of honour’ for Lewis
2017 Formula One World Champion-elect Lewis Hamilton received a spectacular welcome when he came to celebrate world championship success with his team in the UK. Click here to subscribe to our print edition! With the Formula One season coming to…
Mercedes-AMG Petronas Motorsport and Rubrik announce new partnership
Mercedes-AMG Petronas Motorsport today confirms a new team partnership with Rubrik, specialists in Cloud Data Management. Click here to subscribe to our print edition! With data volumes, backup and recovery requirements becoming ever more demanding in Formula One, the team…
Pascal Wehrlein: “I try not to focus too much on the future because that may distract me”
His second year in Formula 1 did not start the best way. Having missed the first two races due to an injury, his decision cast criticism and yet he came back stronger. We have talked with Pascal Wehrlein about the difficult…
Mercedes-AMG Petronas Motorsport Unveils 2017 Challenger: The W08 EQ Power+
Mercedes-AMG Petronas Motorsport officially launched its 2017 Formula One car, the F1 W08 EQ Power+, during a 100 km Filming Day at Silverstone Circuit. The highly anticipated debut was shared with fans around the world via an innovative 360-degree live…
Toto Wolff and Niki Lauda renew contracts with Mercedes to end 2020
Toto Wolff and Niki Lauda have agreed to continue their successful partnership of recent years until the end of 2020. New contracts aligned with current FOM commercial agreement Dr Dieter Zetsche: “This commitment gives our F1 programme important continuity” Click…
Toto Talks F1 Politics, Driver Line-Ups & 2017 Cars
Head of Mercedes-Benz Motorsport – Toto Wolff ahead of the 2017 season catches up on a busy winter period so far, including the small matter of finding Formula One World Champion Nico Rosberg’s replacement, finalising the DTM driver line-up, signing…
Mercedes-AMG Petronas Motorsport and OMP Racing to Link Up
Mercedes-AMG Petronas Motorsport is pleased to announce a new Team Supplier agreement with OMP Racing ahead of the 2017 Formula One season. Click here to subscribe to our print edition! OMP, a world-leading Italian company in the design and production of…
Valtteri Bottas joins Mercedes-AMG Petronas Motorsport for 2017
Lewis Hamilton and Valtteri Bottas will race for the Silver Arrows in 2017: Click here to subscribe to our print edition! Valtteri Bottas becomes the 11th driver to compete in Formula One with the Silver Arrows Nico Rosberg accepts ambassadorial role…
Gossip Grip: Season finale or final season?
By Kunal Shah and Mithila Mehta | Long story short, Nico Rosberg is the new champ. He celebrated his win by doing a seemingly drunk rendition of a song called “Sex on Fire” (interesting choice for sure!) and having a ball until…
