Inside Formula 1: Business. Lifestyle. Power.
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
Five Ways To… supercharge your F1 sponsorship
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and why they should be a part of every sponsor’s activation plan in 2016. We have Oli Richards, Head of Marketing…
