Inside Formula 1: Business. Lifestyle. Power.
Adidas Joins Forces with Mercedes-AMG PETRONAS F1 in Multi-Year Partnership
Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula One Team, marking its official entry into the pinnacle of motorsport: Formula 1. This collaboration unites two global icons and represents a pivotal moment in adidas’ illustrious history as…
Castore becomes official sportswear partner to McLaren Racing
McLaren Racing announces a multi-year partnership with British premium brand Castore, becoming the Official Team and Sportswear Partner. Click here to subscribe to our print edition! McLaren Racing and Castore, the rapidly-growing premium sportswear brand, today announced a multi-year partnership that…
