Inside Formula 1: Business. Lifestyle. Power.
Gene Haas: Managing marvels
Having a chat with Gene Haas is quite a rare occasion for us, yet it’s always a great pleasure. We’ve caught up with the owner of Haas Automation and Haas Formula 1 Team in Barcelona to hear his thoughts on…
Behind The Scenes Talent: Simon Hayes
We’re happy to introduce Simon Hayes, personal trainer and head of Performance Physixx, a company aiming to perfect the physical preparation of athletes for high-calibre racing. Simon’s many clients include professional racers Ryan Hunter-Reay, Stefan Johansson and celebrities like Patrick…
The first 100 days
In the takeover of a business or change in political leadership the perceived success or failure can be defined by the strategy presented and actions taken in the first 100 days. What’s the situation in Formula 1? With the sale of…
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
How to save the Formula 1 show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Is there a way to save the show? Indeed, Sebastian…
Five Ways To… get things done like a racer.
A motivational speaker, coach for management and sport leadership, owner of her own consulting company, Tina Thörner gives us five lessons that she has learned in the racing world for simply working better. Keep your body up to speed. Make…
Raising the hypercar barrier
After a decade of production and four different variants, the Veyron would be decommissioned, having made its mark in the world of luxury performances vehicles, being the first to truly break the 400 km/h barrier in a production vehicle. But…
Changing to race mode
I’m always a little suspicious when I find it impossible to speak to or communicate with the person at the helm of a business that I have dealings with. I recall being told on one occasion that the Head of…
Increasing roles
Vintage car sprint and hill climber during the weekends and Formula 1 partnership guru during the workweek, Sadie Wigglesworth set up her brand partnership consultancy, Hatfits, in 2013. We’ve decided to talk to Sadie about her time in Formula 1…
Moving On Up: Struan Moore
A talented racing driver Struan Moore is here to introduce himself. Look out for this one! Click here to subscribe to our print edition! What was your very first experience of motor racing? I can’t guarantee that this is completely accurate, as…
Claire Williams: “The commercial side of F1 is a fascinating world”
Deputy Team Principal of Williams F1 Team is climbing our very own Paddock magazine’s Top 100 ladder every year, being the most influential woman on the list. Claire Williams has been awarded an OBE this year, and recently she gave us some brilliant…
Formula 1 and the American race fan
Although Formula 1 is the premiere form of racing in the world, it has yet to be embraced by the American race fan. There really is a simple way to go about this: the majority of local motorsport fans were…
