Inside Formula 1: Business. Lifestyle. Power.
Qatar Airways becomes the Official Airline of Formula 1
Qatar Airways, the World’s Best Airline, is now the Global Partner and Official Airline of Formula 1(F1), the pinnacle of motorsport and the world’s most technologically-advanced racing series. The airline and F1 will be partners through the 2027 season, bringing…
Heineken announces Max Verstappen as new global 0.0 ambassador and a new partnership with Red Bull Racing
Heineken is delighted to partner with Red Bull Racing driver and Dutch global F1 superstar Max Verstappen ahead of what promises to be yet another exceptional racing season. Click here to subscribe to our print edition! Verstappen will be an official…
Nuvei and Mercedes-AMG Petrona Formula One Team agree a multi-year partnership agreement
Nuvei, a leading global payments services provider, and the Mercedes-AMG Petronas Formula One Team sign a multi-year sponsorship deal. Click here to subscribe to our print edition! Nuvei Corporation (“Nuvei” or the “Company”) (Nasdaq: NVEI) (TSX: NVEI), the Canadian fintech company,…
Bang & Olufsen and Scuderia Ferrari sign a partnership agreement
Scuderia Ferrari is pleased to announce the arrival of Bang & Olufsen as a new Official Partner. The Danish company is a marque of excellence in audio technology and will join forces with the Formula 1 team to offer new-generation…
Gulf Oil International and Williams Racing announce multi-year partnership
Williams Racing is excited to announce a long-term partnership with Gulf Oil International, one of the world’s biggest oil and lubricant companies. Click here to subscribe to our print edition! Gulf’s partnership with Williams Racing is another big deal for the…
Rokt partners with Red Bull Racing
Rokt, the world leader in e-commerce technology, is announcing a new partnership with Oracle Red Bull Racing, the best Formula One team and winner of both the Constructors and Drivers Championships last year. Click here to subscribe to our print edition!…
PKN Orlen and Scuderia AlphaTauri sign a partnership agreement
Ahead of the 2023 season, Scuderia AlphaTauri is excited to announce a multi-year partnership with PKN ORLEN, one of the largest oil and gas companies in Central Europe. Like Formula 1, ORLEN is a global brand operating in around 100…
Launch of the Alfa Romeo F1 Team Stake follows record-breaking title collaboration
Alfa Romeo F1 Team Stake will have a new look in 2023 after announcing a record-breaking new title partnership with one of the world’s biggest entertainment and lifestyle brands, Stake. Under the Stake umbrella brand, many different types of businesses…
5 ways Formula 1 makes money
Formula 1 is one of the best and the most thrilling sports out there. It is also known as the most expensive sport. Each year teams spend millions to make a new car that must be successful. Today with online…
MoneyGram and Haas F1 Team announce a title sponsorship from 2023
Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, and MoneyGram International, Inc., a global leader in the evolution of digital P2P payments, today announced that MoneyGram will become the new title sponsor of…
Mercedes-AMG F1 and PETRONAS renew their title partnership
The Mercedes-AMG PETRONAS F1 Team is delighted to announce today the renewal of the Title and Technical Partnership between the team and progressive energy group PETRONAS from the 2026 season onwards. Not only will this renewal power the partnership towards…
Jack Daniel’s and McLaren Racing announce a new partnership
McLaren Racing this week announced a new multi-year partnership with Jack Daniel’s Tennessee Whiskey as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! The drink has over 155 years of…
