Inside Formula 1: Business. Lifestyle. Power.
Oracle Red Bull Racing and AvaTrade Forge Largest F1 Partnership Yet
Oracle Red Bull Racing is thrilled to announce AvaTrade as its newest Team Partner in a landmark multi-year agreement, marking the largest investment AvaTrade has made in Formula 1. This extensive collaboration reinforces AvaTrade’s position as a leading global online…
Williams Racing and Duracell Extend Power-Packed F1 Partnership Ahead of Las Vegas GP
Williams Racing and Duracell are thrilled to announce a multi-year extension to their impactful Formula 1 partnership, coinciding with the excitement of the Las Vegas Grand Prix. Duracell, a globally recognized household name and the world’s leading battery manufacturer, first…
Xerox Partners with Aston Martin Aramco F1 Team in Groundbreaking Collaboration
Aston Martin Aramco Formula One Team has unveiled an exciting new collaboration with Xerox, a global leader in office technology and solutions, naming the company as an Official Global Partner. The partnership, set to commence in 2025, brings together two…
American Express and Formula 1 Unveil Exciting New Multi-Year Global Sponsorship Deal
American Express (Amex) and Formula 1 have announced an exciting new multi-year sponsorship agreement that elevates their existing partnership from a regional focus in the Americas to a global scale. This expansion makes Amex an Official Partner of Formula 1…
Williams Racing and Globant announce a new partnership
Williams Racing and Globant are proud to announce a new partnership. Globant is a leading digital transformation company and long-running Colapinto’s sponsor. Click here to subscribe to our print edition! The New York Stock Exchange-listed organization, spanning over 33 countries with…
Mastercard and McLaren Racing sign a major sponsorship deal
Mastercard and McLaren Racing have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team. Click here to subscribe to our print edition! The deal marks the coming…
Meet the five thrilling new sponsors accelerating into Formula 1
With the sport’s rising popularity, Formula 1 is the place to be. It is where all the big companies want to be present, and all sponsors want to be showcased. Several huge sponsorship deals have been signed recently. Paddock Magazine…
Scuderia Ferrari and HP announce a title sponsorship
Ferrari and HP Inc. have forged a momentous, multi-year title partnership, uniting two of the world’s most renowned companies. This collaboration signifies a shared dedication to propel sustainable innovation and expedite purposeful technology across the Scuderia Ferrari Formula 1 team,…
Celsius and Scuderia Ferrari sign a partnership agreement
Celsius and Scuderia Ferrari announced a global, multi-year, exclusive partnership, naming Celsius a Scuderia Ferrari Team Partner and the official energy drink of the Formula 1 racing team. Click here to subscribe to our print edition! Continuing with the 2024 season,…
Girard-Perregaux and Aston Martin renew their partnership
Girard-Perregaux and Aston Martin celebrate a three-year association, five exclusive limited-edition watches and the beginning of a new cycle of creative collaboration on and off track. Click here to subscribe to our print edition! The Aston Martin Aramco Formula One Team…
Tudor and Visa Cash App RB sign a sponsorship agreement
Tudor and Visa Cash App RB have established a long legacy of competing on the racetrack. Tudor supported winning teams during the golden era of motorsports, starting with the Tudor Watch Racing Team in the late ‘60s and going to…
JCB and Aston Martin F1 Team renew their partnership agreement
JCB and Aston Martin Aramco Formula One Team are proud to announce the extension of their partnership ahead of the upcoming 2024 FIA Formula One World Championship. The two iconic British brands have enjoyed much success together since 2019, celebrating…
