Inside Formula 1: Business. Lifestyle. Power.
“That’s an experience you can’t buy!”
More than once I’ve heard hospitality guests of a Formula 1 event say something like “that’s an experience you can’t buy!” Indeed there are few things that compare with the quality and excitement of attending a Formula 1 race as…
Formula 1 2014 sponsorship roundup
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was great to see Martini back in Formula 1, but now there is pressure to eliminate alcohol sponsorships. Senior sponsorship execs…
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
Santander’s Formula 1 saga
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander Bank. He was closely involved in Santander’s Formula 1 sponsorship program, which has provided significant results for the bank and…
A transitional phase
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport with common fan characteristics around the world. I’ll speak about that more in a moment. Click here to subscribe to our…
Refining ideas of the past
Refining ideas of the past: a friend was intrigued with the words “splendidly boring” that I used in a recent communication and this led on to a conversation about the use of words in the highly regulated game of insurance.…
New approaches in sponsorship
The world of F1 sponsorship is changing; gone are the days of a brand associating with the sport because it’s a passion of the CEO and subsequently a large logo would be slapped on the side of a car, an…
Executive Ofice, Jordy Cobelens – Ceo of TW Steel
Jordy Cobelens sits in his contemporary office at TW Steel HQ situated in Beverwijk, just outside of Amsterdam in The Netherlands. Click here to subscribe to our print edition! The company was founded in 2005 by Jordy Cobelens and his father,…
Advertising Focus: TW STEEL
TW Steel is celebrating the end of the first year of its three-year association with the Renault F1 Team in its role as ‘Official Timing Partner’. Click here to subscribe to our print edition! The Dutch watch brand, still a relative…
