Inside Formula 1: Business. Lifestyle. Power.
Formula 1: From down under
The Formula One season got off to a great start in Melbourne a month ago. The Australian Grand Prix is always a great one to kick the new season off. It remains and should remain, in my view, the best…
Mercedes-AMG Petronas Motorsport announces new partnership agreement with TIBCO
Mercedes-AMG Petronas Motorsport is delighted to welcome TIBCO Software Inc., a global leader in integration, API management and analytics, to the team in a new partnership agreement. Click here to subscribe to our print edition! As an Official Team Partner, TIBCO…
McLaren-Honda teams up with Logitech as official technology peripherals partner
Click here to subscribe to our print edition! McLaren-Honda is pleased to announce a new multi-year agreement with Logitech, the global consumer technology brand, who becomes Official Technology Peripherals Partner. Logitech is one of the world’s most popular consumer electronics brands,…
McLaren-Honda announces Star Sports India as corporate partner
Star Sports India has today been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions. Click here to subscribe to our print edition! Already a broadcasting…
Acquiring sponsorship: selling anti-freeze fluid in Bahrain
Imagine trying to sell vehicle anti-freeze fluid in Bahrain. You’d need a highly imaginative business plan, that’s for sure. Maybe selling children’s books in Japanese from a shop in Slough might be more profitable. But what does this have to…
Sahara Force India extends technical partnership with Univa until 2020
AUTOMATION DATA MANAGEMENT SPECIALISTS, UNIVA, WILL CONTINUE THEIR TECHNICAL PARTNERSHIP WITH SAHARA FORCE INDIA FOR THE NEXT FOUR YEARS. Click here to subscribe to our print edition! The successful working relationship began in 2014 and since then the team has made…
The Sauber F1 Team and MODO extent their partnership
The Sauber F1 Team is pleased to announce the extension of the partnership with MODO as a Premium Partner for the 2017 FIA Formula One World Championship. MODO is an eyewear company founded in New York and is driven by…
Norton Rose Fulbright and Mclaren-Honda continue unique global partnership
Global law firm Norton Rose Fulbright is delighted to announce the continuation of its successful global partnership with McLaren-Honda for a further two years. Click here to subscribe to our print edition! Norton Rose Fulbright remains the global legal adviser to…
Red Bull Racing teams up with Earin
Earin partnership: for Formula One drivers, finding the crucial focus they need before a Grand Prix can be almost impossible on a starting grid packed with media, celebrities, engineers and mechanics. For most F1 stars, it’s music that allows them…
Sahara Force India signs partnership agreement with BWT
Sahara Force India takes on a brand new look this year following the signing of a partnership agreement with Europe’s No.1 water technology specialists, BWT. Click here to subscribe to our print edition! The VJM10 will race in pink, magenta and…
Sahara Force India teams up with hospitality partner Meza Sports
Meza Sports and Sahara Force India is delighted to begin working together to offer unique access to this year’s Formula One Mexican Grand Prix. Click here to subscribe to our print edition! As the team’s Official Hospitality Partner, MEZA Sports offers…
Top 10 sponsors Formula 1 should have
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula E. Today Thomas shares his insights with us about the top 10 brands Formula 1 could add to the list…
