Inside Formula 1: Business. Lifestyle. Power.
Ferrari and UPS renew the sponsorship agreement
Scuderia Ferrari Formula 1 team have announced a multi-year extension of their partnership with global logistics and shipping giant UPS. Click here to subscribe to our print edition! The US-based company’s branding will continue to appear on the side of Ferrari’s…
Force India’s Otmar Szafnauer: “We’re made up of racers who share the racer’s mentality”
We at Paddock magazine meet Otmar Szafnauer, who has been with Force India since 2009 and has played an integral role in the team’s improved performance since his arrival, with the team going on an upward path, finishing seventh in…
The Strategy Behind… saving a company
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover not exceeding 50 million Euros and employing less than 250 personnel. So what’s the right recipe for doing that? Click…
Additive Industries becomes Technology Partner of the Sauber F1 Team
The Sauber F1 Team is proud to announce Additive Industries as a Technology Partner as of July 1. Additive Industries is a Netherlands based company specialised in industrial metal Additive Manufacturing. Sauber already has over 10 years of experience in…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. Click here to…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. Click here to subscribe to our print edition! How has the sponsorship side…
Renault Sport Formula One Team secures Babcock MSS Protection
Renault Sport Formula One Team is proud to announce Babcock Managed Security Services (MSS) as its new cybersecurity partner. Click here to subscribe to our print edition! Babcock MSS trusted across governmental, health, financial and gaming sectors, is now providing world-class…
Unifin partners with Sahara Force India
Sahara Force India is pleased to welcome Unifin, a specialist financial services firm, as a team partner for the 2017 season. Click here to subscribe to our print edition! The Unifin logo will appear on the side of the VJM10 chassis…
Sahara Force India launches partnership with Sportbible
Sahara Force India is pleased to announce a new partnership with Sportbible. One of the fastest-growing sports communities in the digital world, Sportbible provides news, entertainment and a platform for discussion for thousands of young sports fans from the UK…
Renault Sport Formula One team expresses passion for colour with Ixell
Renault Sport Formula One Team is proud to announce that it has combined forces with Groupe Renault partner ixell, who will become the Official Paint Partner of Renault Sport Formula One Team. Click here to subscribe to our print edition! Just…
Five Ways To… learn from other industries
There’s an infinity of subjects that could be compared between different race series and sports sanctioning bodies. Sports marketing specialist Ryan Werner, who’s in charge of Sponsor Relations at The Racers Group, gives us five things Formula 1 could learn…
