Inside Formula 1: Business. Lifestyle. Power.
Vonhaucke joins Sahara Force India as industrial partner
On the eve of the Mexican Grand Prix, Sahara Force India pleased to welcome Vonhaucke as its official industrial partner. The Mexican furniture experts will work closely with the teapot enhance the look and feel of the team’s trackside image…
Bianchi for Scuderia Ferrari
Bianchi Ferrari road bike is inspired by Formula 1 cars and costs $18,000! Click here to subscribe to our print edition! When two noteworthy brands like Bianchi and Ferrari, that made history in cycling races and motorsports respectively, come together, the…
The Strategy Behind… being different.
The feedback that I receive from sponsorship-seekers across so many sports tells me that for most people, the toughest part of the acquisition process is getting a meeting with a targeted company at an effective level. Click here to subscribe to…
McLaren announces partnership with premium luggage brand LAT_56
The new ‘McLaren LAT_56’ collection, which includes suitcases, duffels, wheeled carry-ons, check-in bags, laptop bags, garment bags, briefcases, backpacks and wash bags, will launch officially in late November, after which the products will be available for pre-order ahead of the…
Renault Sport announce partnership with RCI bank and services
Renault Sport Formula One Team is pleased to welcome RCI Bank and Services as a partner of the Formula 1 team. RCI Bank and Services will appear on the R.S.17 from this weekend’s Malaysian Grand Prix. Click here to subscribe to…
Fast start for Williams in new fan engagement campaign
Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One. Click here to subscribe…
McLaren Honda & Hookit sign long-term partnership
McLaren Honda is pleased to announce a long-term partnership with Hookit, a leading digital analytics and valuation platform in sports marketing. Click here to subscribe to our print edition! As the team’s official digital valuation partner, Hookit will measure, value and…
Ferrari renews Marlboro partnership
A brief press release issued this morning announced that “Scuderia Ferrari has renewed its multi-year partnership with Marlboro (Philip Morris International)” thereby continuing the “collaboration of over 40 years”. Click here to subscribe to our print edition! The tobacco company’s association…
Using a sniper rifle in sponsorship acquisition
With approximately 5 million businesses in the UK, 1.5 million of which are registered as Limited Companies, it shouldn’t be too difficult to find a few interested in becoming a sponsor! Then why am I always being asked by sponsorship-seekers…
WyndyMilla to supply Sahara Force India with custom bikes
Custom British bike brand, Wyndymilla has partnered with the Sahara Force India Formula One team. The partnership will see Wyndymilla supply the team with custom painted bikes in team livery for its two drivers, Esteban Ocon and Sergio Pérez as…
Mercedes-AMG Petronas Motorsport announces new partnership with NetJets
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with NetJets, the worldwide leader in private aviation. Click here to subscribe to our print edition! With an expanding race calendar and resulting in greater travel burden on both race drivers…
Formula 1 welcomes Champagne Carbon as Official Supplier
Formula 1, the pinnacle of motorsport, is delighted to welcome Champagne Carbon as Official Supplier. Click here to subscribe to our print edition! Champagne will make its official return to the Formula 1 Grand Prix podium this afternoon, as the top…
