Inside Formula 1: Business. Lifestyle. Power.
The OnePlus 6T McLaren Arrives
OnePlus and McLaren: the new device marks the start of a long-term partnership. Click here to subscribe to our print edition! Today, global mobile technology company OnePlus and McLaren launched the superfast and ultrapowerful OnePlus 6T McLaren Edition. The new device…
McLaren Group partners with Bahrain Merida Pro Cycling team
McLaren Group has announced today that it is to become a 50 per cent joint venture partner in Team Bahrain Merida, the UCI WorldTour team with a long-term vision to participate at the top level of the sport. The partnership…
Racing Mentor launched a sponsorship book at Silverstone
Motorsport consultant and founder of Racing Mentor Jess Shanahan launched a new book on sponsorship at the Motorsport Days Live event at Silverstone. She talks to the Paddock magazine about it. Click here to subscribe to our print edition! The book,…
Rich Energy Announced as Haas F1 Team Title Partner
Rich Energy, the premium British energy drink brand, will become the title partner of the Haas F1 Team in a multi-year agreement beginning with the 2019 FIA Formula One World Championship. Click here to subscribe to our print edition! The partnership will…
Mercedes-AMG Petronas Motorsport partners with UNIFIN for Mexican Grand Prix
Mercedes-AMG Petronas Motorsport is delighted to welcome UNIFIN, the leading independent leasing company in Latin America, as an Official Race Partner of Mercedes-AMG Petronas Motorsport for the 2018-2020 Mexican Grands Prix. Click here to subscribe to our print edition! Over the…
Fanatec becomes F1 Official Supplier and Official Sponsor of Esports Series
Formula 1, the pinnacle of motorsport is pleased to welcome Fanatec, world leader in professional simulator hardware, as the Official Sponsor of the F1 Esports Series, as well as the Official Supplier of gaming racing steering wheels and pedals. The…
Peak Coolant & Antifreeze, BlueDEF Diesel Exhaust Fluid partner with Haas F1 Team
Old World Industries, the makers of PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment, has partnered with Haas F1 Team in the FIA Formula One World Championship. PEAK and BlueDEF will be featured on the nose of…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
American adventures
Spending the last few years working in around the world of motorsports has led me to a number of special events, none more so than earlier this year, when through a watch client of mine Omologato invited me to the…
3D Systems becomes Promotional Partner of the Alfa Romeo Sauber F1 Team
3D Systems and Sauber Motorsport AG have expanded their collaboration by adding five ProX® 800 SLA 3D Printers to the company’s headquarters’ engineering facilities in Hinwil. 3D Systems also joins the Alfa Romeo Sauber F1 Team as a new Promotional…
Mercedes-AMG Petronas Motorsport partners with Hewlett Packard
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with Hewlett Packard Enterprise (HPE) to enhance the team’s operational efficiency, car performance and overall technology capability. To begin the new partnership, HPE was welcomed into the team at the Canadian Grand…
Rise of the little brother
Rush Sport & Entertainment is one of the few agencies to work in both Formula 1 and Formula E series. With nearly 20 years’ experience in motorsport, Managing Director Jonny Odell sat down to talk to the Paddock magazine about…
