Inside Formula 1: Business. Lifestyle. Power.
Nothing is forever!
Resisting the temptation to talk about the immediate effects on motorsport of the dreaded virus, I want to talk about the longer-term situation. No one actually knows what changes this pandemic will bring. One thing is certain, however, and that…
A global dream team
We’re honoured to talk to Mr Bernhard Fragner, CEO and Founder of GlobeAir, Europe’s number one private jet charter. The company doesn’t only provide private jet charters, but also on-demand transfers upon arrival and many other concierge services such as…
Lewis Hamilton named LG Signature brand ambassador
LG Electronics (LG) announced that six-time Formula One™ World Champion Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the…
Renault DP World F1 Team extends partnership with HP
Renault DP World F1 Team and HP France are delighted to confirm the extension of their partnership. Click here to subscribe to our print edition! HP France will now become the Anglo-French outfit’s Official Supplier and Technical Partner. The initial…
ROKiT Williams Racing announces new partnership with Precision Hydration
ROKiT Williams Racing is pleased to announce Precision Hydration as an Official Supplier of the team. Precision Hydration are leaders in athlete and sweat testing and science of sports hydration. Click here to subscribe to our print edition! In Formula 1…
Aramco announces long-term partnership with Formula 1
Formula 1 has today announced a new long-term Global Sponsorship deal with Saudi Aramco (Aramco), the world’s leading integrated energy and chemicals company. Click here to subscribe to our print edition! Aramco will become Formula 1’s sixth Global Partner alongside DHL,…
The cycling McLaren
At the end of 2018, McLaren announced that it will become a joint venture partner in Bahrain Merida cycling team. It was not the first time that the Woking-based team looked into the world of professional cycling. Back in 2014, they unveiled…
Mercedes-AMG Petronas Announces Principal Partnership with INEOS
The Mercedes-AMG Petronas Formula One Team is delighted to announce a new five-year principal partnership with global manufacturer INEOS. The agreement sees INEOS extend its existing performance partnership to become the principal partner of the team and increase its position…
Meet Scuderia AlphaTauri, F1’s most fashionable team
Scuderia AlphaTauri (the most fashionable team!) Honda F1 car unveiled with new livery to over 500 guests and media representatives at launch. Click here to subscribe to our print edition! The latest name in Formula 1 renewed the sport’s tradition of…
McLaren Racing and Darktrace announce new partnership
Darktrace Becomes the Official AI Cyber Security Partner of McLaren Racing. Click here to subscribe to our print edition! Darktrace, the world’s leading cyber AI company, today announced a multi-year partnership with McLaren Racing, as its AI Cyber Security Partner. The…
Mercedes-AMG Petronas and AMD Announce Multi-Year Partnership
The Mercedes-AMG Petronas Formula One Team is delighted to announce today a multi-year partnership with high-performance computing leader AMD (NASDAQ: AMD), a technology supplier of supercomputing, simulation, PC and data centre technologies. Click here to subscribe to our print edition! The…
Ferrari partners with private jet firm VistaJet
Leading private jet charter provider VistaJet has partnered with Ferrari for the 2019 F1 season. The company is now the official supplier of private jet travel for the Ferrari team, helping to ensure they arrive for each race in optimal…
