Inside Formula 1: Business. Lifestyle. Power.
Amazon Web Services and Ferrari sign a partnership agreement
Amazon Web Services and Scuderia Ferrari Mission Winnow announced it has entered into a new technical and commercial partnership. Click here to subscribe to our print edition! For over 15 years, AWS has been the most popular cloud platform and has…
McLaren Racing and Tezos announce a multi-year partnership
McLaren Racing and Tezos to build an NFT fan experience platform on the energy-efficient blockchain network. Click here to subscribe to our print edition! McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner…
Haas F1 Team Says ‘Aloha’ to Maui Jim Sunglasses
Maui Jim sunglasses, the world’s fastest-growing premium eyewear company, has partnered with Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship with the innovative lifestyle brand now becoming the ‘Official Eyewear Partner’ of the American team. Click…
Best Water Technology to sponsor Austrian Grands Prix
Best Water Technology (BWT), one of the most important suppliers of water treatment systems worldwide, will be the Title Sponsor of Formula 1 BWT Grosser Preis von Steiermark 2021 and Formula 1 BWT Grosser Preis von Osterreich 2021 at the…
AM Solutions team up with Alfa Romeo Racing
AM Solutions, a brand of the Rösler Group and Alfa Romeo Racing ORLEN take another step forward in the realm of technological innovation. Click here to subscribe to our print edition! As part of the agreement to bolster the team’s post-processing…
Taittinger Champagne House partners with Haas F1 Team
Uralkali Haas F1 Team is pleased to announce a partnership with the famous Taittinger Champagne House, founded in 1734 in Reims, France. Click here to subscribe to our print edition! With Taittinger enjoying a truly worldwide presence, its products available in…
Tezos joins Red Bull Racing as the official partner
Red Bull Racing Honda today confirms a new multi-year technical partnership with Tezos, the world’s most advanced blockchain, as the Team’s Official Blockchain Partner. Click here to subscribe to our print edition! The energy-efficient blockchain Tezos has been selected by the…
Cash App and Red Bull Racing sign a partnership agreement
Cash App, innovative personal finance, bitcoin and investment platform, and Red Bull Racing Honda are pleased to announce a new partnership as the Team’s official Financial Education Partner. Click here to subscribe to our print edition! The partnership, which includes branding…
TeamViewer debuts on Mercedes W12
TeamViewer debuts on branded Mercedes-AMG Petronas F1 cars, which were unveiled ahead of Monaco Grand Prix. Click here to subscribe to our print edition! The Mercedes F1 cars will hit the track at the iconic Formula 1 Grand Prix de Monaco…
Shamir and Alpine F1 Team sign a partnership agreement
Shamir Optical Industry, a world-leading developer and producer of high-performance lenses, and Alpine F1 Team are delighted to announce an innovative new partnership that will see Shamir become Alpine F1 Team’s vision performance partner. Click here to subscribe to our print…
Altair and Aston Martin F1 Tean sign a partnership agreement
Altair, a global technology company providing solutions in simulation, high-performance computing (HPC), and artificial intelligence (AI), announces a new technical partnership agreement with Aston Martin Cognizant Formula One Team, who has returned to the world’s most prestigious motorsport series for…
Castore becomes official sportswear partner to McLaren Racing
McLaren Racing announces a multi-year partnership with British premium brand Castore, becoming the Official Team and Sportswear Partner. Click here to subscribe to our print edition! McLaren Racing and Castore, the rapidly-growing premium sportswear brand, today announced a multi-year partnership that…
