Inside Formula 1: Business. Lifestyle. Power.
Top 10 sponsors Formula 1 should have
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula E. Today Thomas shares his insights with us about the top 10 brands Formula 1 could add to the list…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
The Ferrari-Kaspersky combo
The technical partnership between Ferrari F1 and Kaspersky has been fundamental in establishing Kaspersky Lab as one of the most progressive though leaders in the field of cyber security in the automotive industry. I sat down with Chief Sales Officer…
Cars and corks: the Mumm story
By Bunmi Ade | On the 3rd of July 2016, Swiss driver Sebastian Buemi was crowned champion of the second season of all-electric FIA Formula E championship and he celebrated on the podium with his team and the official champagne…
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
Claire Williams: “The commercial side of F1 is a fascinating world”
Deputy Team Principal of Williams F1 Team is climbing our very own Paddock magazine’s Top 100 ladder every year, being the most influential woman on the list. Claire Williams has been awarded an OBE this year, and recently she gave us some brilliant…
A sponsor’s perspective
President and CEO of Argo Group International Holdings, Mark E. Watson III, who recently entered in a partnership with Aguri Formula E Team, writes for the Paddock magazine about the company’s decision. What would it take for Mark to consider…
Doin’ it right. Not. McLaren’s sponsor approach
Click here to subscribe to our print edition! Sponsor exodus, dating back to Vodafone‘s demise as the title sponsor. A promised replacement for Vodafone that was never announced. Dennis unhappy with Tag Heuer‘s marketing approach at Monaco. Tag Heuer subsequently jumped…
Baku on the map
Baku: the Formula 1 calendar of 2016 was an issue that triggered a lot of discussions. Now that it’s all clear about the venues, we examine one of them – Baku, Azerbaijan – with the help of Mark Hughes, who…
2015 season preview – sponsorship
That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new season, and sponsorship is certainly one of the main revenue streams for Formula 1 teams. Who has been successful in…
