Inside Formula 1: Business. Lifestyle. Power.
Kicking and screaming
By George Woods Baker | Fans drive the numbers and never before has fan engagement been more critical to the life blood of Formula 1, a legacy sport playing catch-up in the fast-moving digital age we live in. Formula 1’s principal…
How social media can solve F1’s problems
Formula 1 has finally embraced social media this year, but the sport still has a long way to go. What did Juan Manuel Fangio eat for breakfast? Did Ayrton Senna sing in his car? It’s questions like this that no…
A country for boring men
Gone are the days when [insert glorious memory from the past]. Whether that’s annoying or not, it’s often the case today, especially in sport. Especially in Formula 1. This insanely exhilarating kind of motor racing used to be about the…
The Paddock Social Media Awards 2014
So… it was a relatively quiet season both on and off the track. The main talking points were how quiet the cars were, which of the Mercedes drivers would triumph, why Sebastian Vettel couldn’t beat his team-mate, why Sebastian Vettel…
No loitering, begging or soliciting allowed
Formula 1 is in a deep crisis. With two teams collapsing and the midfielders threatening to boycott the series, the grid is left with just 18 cars at the end of the 2014 season. A sad record for a sport…
THE END or another start?
By Claire Jane Earley Formula 1 is a notoriously prickly sport. Fans and followers alike will know that whilst teams, drivers, truckies and anybody who is anybody in F1 engage regularly with fans on social media (sometimes too regularly, as…
F1 make some noise!
The proliferation of social media for everyone in F1 has meant it’s a lot more difficult to stand out from the crowd. Producing content is time-consuming and can be expensive. So, who’s getting it right? Click here to subscribe to our…
The DOs and DON’Ts of F1 Twitter
Metro correspondent and F1socialdiary.com editor Adam Hay-Nicholls looks at why Formula 1 has ‘Twitterrhea’, and how to make the best of it. Click here to subscribe to our print edition! A communications tool as inherently narcissistic as Twitter was always going…
