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If I Ran F1: Brian Sims

The first article Brian wrote for Paddock magazine was an “If I Ran F1” feature in early 2013. Since then he has become a regular contributor, so we decided to ask him to do the feature again. With over 40…

2015 F1 Content Marketing Awards

December is always a period of reflection in Formula 1. A time to look back at what worked well and plan for the new season. Let’s praise and examine some of the best F1 content marketing of the year. Whilst the…

2015 F1 Social Media Awards

By Marti Tucci | 2015 was filled with amazing highs and some terrible lows, but it did not disappoint overall… well, I suppose that depends on who you were cheering for. Social media proved once again to be the best place…

Will Google buy Formula 1?

Alex Hint, author of the very creative book called “Will Google Buy Formula 1”, gives us his insights on the social media side of the sport. The book is my take on how Formula 1 could save its popularity in…

Social Networkers: July’s numbers

Each month we rank the Formula 1 teams by their followers on official pages of leading social networking sites. Here’s a look at July’s numbers: Facebook [icon type=”circle” size=”small” name=”e-facebook”] 1. Mercedes AMG Petronas 10,932,520 2. Infiniti Red Bull Racing 4,617,187…

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