Inside Formula 1: Business. Lifestyle. Power.
Stake F1 Team KICK Sauber Unleashes the C45
The covers are off; the spotlights are on—Stake F1 Team KICK Sauber has unveiled its 2025 challenger C45 in front of 14,000 fans at F175 LIVE, Formula One’s historic joint car launch celebrating the sport’s 75th anniversary. The O2 Arena…
Future Formula 1 Star: Audi and Sauber Sign Rising Brazilian Talent Gabriel Bortoleto
Audi and Sauber Motorsport AG have secured one of the most promising talents for the future of Formula One: Brazilian Gabriel Bortoleto (20) will complete the team’s strong and well-matched pairing alongside Nico Hülkenberg (37). Hailing from São Paulo, Bortoleto…
Navigating the future – An Interview with Guanyu Zhou
For Guanyu Zhou, China’s first Formula 1 driver, 2024 is being a challenging season amidst the backdrop of his team’s underperformance and uncertainty about his future. While Zhou has consistently shown promise, the Stake F1 team Kick Sauber has struggled…
Mattia Binotto takes over a leadership position for Audi F1 project
Preparations for entering the highest class of motorsports are going full speed ahead at Audi. As part of the complete takeover of all shares in Sauber Holding AG and the associated realignment of the control structure, the management of the…
Stake F1 Team appoints Stefan Strähnz as Programme Director
Stake F1 Team KICK Sauber will bolster its management team and continue on its ambitious restructuring path towards its future as Audi’s F1 factory team with the appointment of Stefan Strähnz, who joins from Mercedes to the newly created position…
Singha and Stake F1 Team Extend Their Partnership
Singha and Stake F1 Team are set to embark on an even more exciting journey as they extend their long-running partnership for the 2024 and 2025 seasons. This extension marks a significant milestone in our shared history and underscores our…
Nico Hülkenberg to compete for Stake F1 Team from 2025 onwards
Driver Nico Hülkenberg will compete for Stake F1 Team KICK Sauber for the following Formula One season and beyond, having signed a multi-year contract that extends at least until 2026. In that year, he will become the first driver for…
Sunoco and Energy Transfer sign a partnership agreement with Stake F1 Team
Stake F1 Team Kick Sauber will tap into the heritage and history of one of the most legendary brands in motorsport as the team proudly launches a new partnership with Sunoco and Energy Transfer, its parent company. Click here to subscribe…
Stake F1 Team unveils a new identity for 2024 and 2025
There will be a new, fresh brand on the grid as the Stake F1 Team makes its debut at the beginning of the 2024 season. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive Title…
36. Andreas Seidl
Age 47 Occupation CEO, Sauber Group Nationality German Position Last Year 37 Andreas Seidl (born 6 January 1976) is a German motorsport engineer and manager. He is currently the Chief Executive Officer of Sauber Motorsport and previously team principal of…
48. Alessandro Alunni Bravi
Age 48 Occupation Managing Director, Sauber Group Nationality Italian Position Last Year New Alessandro Alunni Bravi (born 23 November 1974) is an Italian lawyer and manager, best known for being Managing Director of the Sauber Group of companies since 2022…
Launch of the Alfa Romeo F1 Team Stake follows record-breaking title collaboration
Alfa Romeo F1 Team Stake will have a new look in 2023 after announcing a record-breaking new title partnership with one of the world’s biggest entertainment and lifestyle brands, Stake. Under the Stake umbrella brand, many different types of businesses…
