Inside Formula 1: Business. Lifestyle. Power.
McLaren Racing Extends Key Partnerships
McLaren Racing this week announced the renewal of several key partnerships, reinforcing its commitment to innovation and performance. The extended agreements will allow Alteryx, Medallia, Salesforce, Smartsheet, and Stanley Black & Decker to continue collaborating with the team throughout the…
Shamir and Alpine F1 Team renew their partnership
Shamir and Alpine F1 Team are proud to announce a renewed partnership. Shamir Optical Industry has become an Optical Performance Partner. The extended multi-year collaboration marks a continued commitment from both Alpine and Shamir following four years of successful partnership…
Lando Norris and McLaren Racing extend their contract
Today, the McLaren Formula 1 Team announced signing an extended multi-year contract with Lando Norris, securing his services for the team long-term and continuing his time in Papaya. Click here to subscribe to our print edition! The British driver most recently…
The strategy behind… securing a renewal
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates across a wide range of sports. Their needs are often different, but the one thing that everyone agrees upon is…
