The strategy behind… securing a renewal
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates across a wide range of sports. Their needs are often different, but the one thing that everyone agrees upon is…
Jobs in motorsport
Russell Howard is the founder of RaceStaff.com, which was established in 2011. Being a former race mechanic, engineer and driver in various national single-seater championships, Russell is as passionate about motorsport today as he has ever been and can regularly…
The impact young drivers have on Formula 1’s image
Formula 1 is an interesting world where honestly nothing is 100% clear, from the races themselves to the ways new drivers get onto the grid. Some of the really talented ones might be staying out of the world championship for…
David Croft: “The changes are always going to suit ones and not others”
I was lucky enough to get a hold of a radio presenter, broadcaster, Sky Sports Formula 1 commentator David Croft to talk about what he thought of the 2017 season, halo and 2021 regulations. Here’s what David had to say.…
Nigel Mansell: “We need new blood in there”
Recently at the Autosport International show, Stephen Camp had the privilege to sit down with the one and only Nigel Mansell to discuss his career and how he feels about the current climate within Formula 1. Here’s how the interview…
Travel Story: Mika Hakkinen in Dehli
By Kunal Shah | Even though he has come and gone, my memories with the twin Formula 1 World Champion will remain. It was a delight to have Mika Hakkinen on the Inside Line F1 Podcast. We made him #JoinThePact on…
My Race Day: Panos Seitanidis
Our old friend Panos Seitanidis has been a member of the Greek F1 commentating team for 15 years, working with the biggest national TV networks and numerous other media outlets as one of the leading Formula 1 journalists in his…
Ronnie Kessel: “You don’t go to the circus if you can’t see a show”
30 years old. 48 triumphs. The youngest driver in the world to race in a Ferrari car. Head of Kessel Racing Team. Ronnie Kessel simply keeps making history in the GT category and we at Paddock magazine are happy to…
The 2017 Formula 1 season in one word
It’s the off-season, yes, but this is also the time for the list of best, worst, happy, sad and all sorts of moments. We actually did this test a few episodes ago on the Inside Line F1 Podcast – can…
2021 regulations and the revolution to come
Since Liberty Media took ownership of Formula 1 just over a year ago, across the worlds of social media it was clear a raft of requests from fans towards the new owners pleaded for a plethora of changes. While some…
Getting your prospect to sell your sponsorship property for you
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more they talk to a potential customer, the more likely they are to do a deal. You see it in their…
Fernando Alonso’s 2017 Top 5
By Elle Haus | In order to achieve Fernando Alonso’s status one must possess certain traits: dogged determination, technical ability and skill, strategic cunning and a reliable set of wheels at your disposal. Unfortunately for the Spaniard the latter has…