Inside Formula 1: Business. Lifestyle. Power.
Moving On Up: Michael Dorrbecker
Paddock magazine catches up with Michael Dorrbecker, a racing driver we’ll definitely hear about again. Click here to subscribe to our print edition! Date of birth: 09/01/1993 Place of birth: Gifhorn, Germany Highlights: -2005/2006 National Mexican Champion. -2007 Latin-American Champion -2008/2009 Skip Barber…
If I Ran F1: Alex Goldschmidt
FIA and ITR-accredited freelance journalist, Alex Goldschmidt, gives his thoughts on what he would change if he were given the reigns of the Formula 1 world. Click here to subscribe to our print edition! When it comes to the current rules…
How I Spend It: Dominic Reilly
Dominic Reilly worked in Formula 1 for fifteen years raising sponsorship for several teams and ultimately becoming Head of Marketing at Williams F1. In 2013 he launched his own eponymous brand of luxury travel accessories and is now a sponsor…
In close cooperation
In close cooperation: Sergey Vorobyev, Deputy General Manager at OJSC “Center “Omega”, in charge of the 2014 FORMULA 1 RUSSIAN GRAND PRIX, personally takes us through their current business affairs. Click here to subscribe to our print edition! The start line…
Women of motorsport
If there’s one question that’s guaranteed to stir up controversy amongst motor racing folk it’s that on-going poser as to whether or not a woman will ultimately win an F1 World Championship Grand Prix. Now before you even start hitting…
Formula 1 on the road
Formula 1 is the haute couture of automotive engineering. It is so alien to other aspects of car R&D that some fans claim F1 technology has more application in the aerospace industry than on the road. While this might be…
Black Jack has gone
Triple Formula 1 World Champion Sir Jack Brabham has died at the age of 88. The Australian was one of the most popular racing drivers ever. Although Brabham’s three titles wins in 1959, 1960 and 1966 were even surpassed by…
Mr. Mercedes
The Silver Arrows have enjoyed a brilliant start into the new F1 season. F1 legend Niki Lauda is the man pulling the strings. Click here to subscribe to our print edition! Niki Lauda has seen it all – he gave his…
Characters out of the car
I was chatting earlier this week with some friends who work in professional football. With the start of the new F1 season so close, they asked me about my thoughts on the testing that had gone on in Bahrain. They’d…
When in Bahrain…
I’ve just returned from an interesting visit to Bahrain. As I mentioned in an earlier edition, my primary reason for my being there was to run a two-day sponsorship acquisition training programme for members of the Bahrain Olympic Committee. The…
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
The first one
Michael Schumacher’s first ever Formula 1 car, the Jordan 191 with a Ford engine, will be sold to raise money for charity. The car was given away by Eddie Jordan. Eddie Jordan has given two of his most popular cars…
